<p>Is your dealership spending more on ads but selling fewer cars?</p><p>Many automotive retail leaders pour massive budgets into marketing, hoping to generate more traffic, only to find their ROI shrinking. What if the answer isn't "more" but "smarter" – starting with your own backyard?</p><p>From this episode, you’ll discover:</p><ul><li>Why "owning your backyard" is the most profitable, yet overlooked, growth strategy in automotive sales.</li><li>How to audit your current lead processes to find and plug the leaks in your sales funnel *before* you increase ad spend.</li><li>The three non-negotiable accountabilities that drive success, and how to identify where your team is falling short.</li><li>Why returning to foundational sales principles, not chasing shiny new tech, is the key to sustainable dealer growth.</li></ul><p>Troy Spring, CEO and Founder of Dealer World and Co-founder of Dealer Funnel, shares decades of expertise on optimizing dealership operations and marketing for maximum ROI.</p><p>Follow The Dealer Playbook so you never miss an episode.</p><p><strong>Timestamps</strong></p><p>00:00 Meet Troy Spring</p><p>00:35 Why Basics Still Win</p><p>03:41 Sales Is an Art</p><p>04:26 AI Hype vs Process</p><p>04:59 Traffic Is Not the Fix</p><p>06:55 Audit the CRM Funnel</p><p>14:51 Own the Backyard</p><p>17:07 Mail Your Database</p><p>19:02 Built on Fundamentals</p><p>20:03 Connect and Wrap Up</p><p>20:47 Podcast Outro</p>