<p><strong>What happens when precision from aviation meets creativity in automotive marketing?</strong></p><p>In this episode, <strong>Ashley Brockhurst</strong>, Director of Marketing and Health &amp; Safety at <strong>Charlesglen Toyota</strong> in Calgary, Alberta — <em>“Alberta’s Celebration Destination”</em> — shares how her dealership’s community-first philosophy is redefining what automotive retail can look like.</p><p>From <strong>aviation safety to dealership marketing leadership</strong>, Ashley’s story proves how curiosity, culture, and compassion fuel innovation. She opens up about her journey from receptionist to director, the strategy behind hosting <em>27+ community events</em> a year, and how authentic philanthropy (not just PR) builds real customer loyalty.</p><p>You’ll learn how Charlesglen Toyota turned community connection into a competitive advantage, and how your dealership can do the same.</p><p><strong>In This Episode:</strong></p><ul><li><li>How Ashley went from <strong>aviation safety</strong> to automotive marketing</li></li><li><li>The mindset shift that helped her climb from <strong>receptionist to director</strong></li></li><li><li>Why <strong>authentic community giving</strong> outperforms transactional marketing</li></li><li><li>How Charlesglen Toyota became <em>Alberta’s Celebration Destination</em></li></li><li><li>Turning <strong>charity and local events</strong> into a powerful brand advantage</li></li><li><li>Why women are leading Canada’s charitable sector, and how dealerships can connect</li></li><li><li>The ROI of relationships: how community focus drives dealership growth</li></li><li><li>How to measure <em>unmeasurable marketing</em> (and prove impact beyond KPIs)</li></li><li><li>Why “look after your city and they’ll look after you” still works in 2025</li></li></ul><p><strong>Timestamps</strong></p><p>00:00 Intro — From Aviation to Automotive</p><p>04:12 How a receptionist became a marketing director</p><p>09:05 The secret behind Charlesglen Toyota’s “Celebration Destination” brand</p><p>14:20 Culture that empowers people to take chances</p><p>18:55 How to build authentic community events that connect</p><p>24:10 Why women drive community impact (and dealership loyalty)</p><p>32:00 Measuring ROI when you can’t “track” community relationships</p><p>37:30 Building team buy-in for charity and local events</p><p><strong>Who This Episode Is For</strong></p><ol><li><p><strong>Dealership marketing teams</strong></p></li><li><p><strong>General Managers &amp; Dealer Principals</strong></p></li><li><p><strong>Community relations &amp; event coordinators</strong></p></li><li><p><strong>Women in automotive leadership</strong></p></li><li><p>Anyone who believes marketing can <em>build more than sales — it can build connection.</em></p></li></ol><p><strong>Connect with Ashley Brockhurst</strong></p><p>🔗 LinkedIn: <a href="https://www.linkedin.com/in/ashley-brockhurst-55717217a/" target="_blank" rel="noopener noreferer">Ashley Brockhurst</a></p><p>🌐 Charlesglen Toyota: <a href="https://www.charlesglentoyota.com">charlesglentoyota.com</a></p><p></p>