<p>If you’ve ever wondered how a <em>small-town</em> Ford store ends up going <strong>mega-viral</strong>, builds a loyal community, and turns everyday dealership life into must-watch content… this episode is for you.</p><p>Today I’m joined by the brilliant, hilarious, and wildly creative <strong>Noella Salter</strong>, the marketing manager behind Lang &amp; Fetter Ford’s social media presence that the entire industry can’t stop talking about. She’s turned a rural Canadian dealership into a personality-driven brand that people actually <em>want</em> to follow.</p><p><strong>In this episode, we get into:</strong></p><ul><li>How Noella went from PR grad to dealership storyteller</li></ul><ul><li>The moment she realized she had to stop copying her predecessor and start creating as <em>herself</em></li></ul><ul><li>Why the people inside your dealership matter more than any vehicle walkaround</li></ul><ul><li>What to do when your content flops, trolls show up, or you feel creatively tapped out</li></ul><ul><li>The power of consistency, authenticity, and letting your team shine</li></ul><ul><li>Why viral moments don’t matter nearly as much as you think, and how she stays grounded anyway</li></ul><ul><li>Live reactions as we watch some of Lang &amp; Fetter Ford’s most viral posts together</li></ul><p>If you’re in automotive marketing (or honestly, any business where trust and community matter), this conversation is a blueprint for turning small beginnings into big impact. Noella proves that you don’t need a massive budget, a big city, or sponsorship deals, you just need people who are willing to show up, be themselves, and have a little fun.</p><p>This episode will make you laugh, rethink your approach to social, and maybe even give you the nudge to try that idea you’ve been sitting on.</p>