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Ever wondered how storytelling can transform lives and create lasting impact? In this episode, I chat with Scott Johnson, the host of "What Was That Like?" Scott is a seasoned podcaster who has mastered the art of storytelling, using his platform to share gripping, real-life experiences that resonate deeply with listeners.

We dive into the heart of Scott's podcasting journey, exploring how he transitioned from a computer business owner to a full-time podcaster. Scott shares the profound effects his show has had on both guests and listeners, from preserving memories to inspiring life-changing actions. His approach to storytelling not only captivates audiences but also provides a therapeutic outlet for those sharing their stories.

Beyond the main theme, we discuss Scott's experiences at podcasting conferences, his strategies for finding compelling stories, and the importance of creating a safe space for guests. Scott also shares insights into his marketing tactics and how he's built a thriving community around his podcast.

Curious to hear more about the power of storytelling and how it can impact lives? Click play and join us for an engaging conversation with Scott Johnson!

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Key Takeaways

0:00 Intro

0:25 The Therapeutic Power of Podcasting

03:27 Transition from Computer Business to Podcasting

04:45 Early Tech Memories

10:23 Seeking Extraordinary Stories

17:18 The Power of Editing in Storytelling

19:51 Unforgettable Stories of Trauma and Resilience

29:28 The Fascination with Lottery Winners

38:22 Guerrilla Marketing for Podcasters

42:47 The Power of Podcast Promo Swaps

49:03 Misconceptions About Veganism

54:13 Evolution of Podcast Conferences

Tweetable Quotes

"The gratification of seeing the effect the show has on other people and guests and listeners is incredible. I've had guests tell me it's been therapeutic to share their story in detail with someone genuinely interested in hearing it."

"I started podcasting in 2012 with a computer business podcast, doing weekly tips for non-techie people. It was designed to get more clients, but now my new show has taken the front seat."

"The power of storytelling is immense. I love when guests share their stories, and sometimes they cry while reliving their experiences. It's an honor to bring these stories to people."

Resources Mentioned

Facebook - https://www.facebook.com/pctutor/

Instagram - https://www.instagram.com/wwtl_podcast/

Podcast Junkies Website: podcastjunkies.com

Podcast Junkies YouTube: https://www.youtube.com/c/Podcastjunkies/

Podcast Junkies Facebook Group: https://www.facebook.com/groups/podcastjunkiesjunkies/

Podcast Junkies Facebook: https://www.facebook.com/podcastjunkies

Podcast Junkies Twitter: https://twitter.com/podcast_junkies

Podcast Junkies LinkedIn: https://www.linkedin.com/company/podcastjunkies

The Podosphere: https://www.thepodosphere.com/

Podcast Index, Value4Value & NewPodcastApps: https://podcastindex.org/

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Podcast Production & Marketing by FullCast

Mentioned in this episode:

Podcast Blueprint 101