Alison Ver Halen majored in English and Psychology without realizing she was obtaining the perfect degree for content marketing. It wasn't until a few years after she graduated, when a family friend asked her to write blog posts for his law firm, that she realized she could make money doing what she loves. 

Fast forward to today, and Alison is still writing blog posts, as well as website landing pages and emails. She also integrates SEO and marketing strategy into the content she writes to give her clients the best chance of attracting, engaging, and converting their ideal clients.

In today's episode of Smashing the Plateau, you will learn how to transform your passion for writing into a successful business.

Alison and I discuss:

• How Alison stumbled into content marketing as a career [01:54]
• The importance of talking about your passion [02:05]
• Finding your community and networking effectively [03:38]
• The evolution of Alison's business model [06:01]
• The significance of SEO and marketing strategy in content creation [09:11]
• How to track what works and what doesn't in your business [10:31]
• The role of consistent content creation in building trust [13:00]
• Tips for professionals struggling with content creation [14:54]
• The importance of distribution channels for your content [16:21]
• Alison's approach to leveraging YouTube and podcasts [18:00]

Learn more about Alison at:

https://avwritingservices.com/

https://www.youtube.com/@alisonverhalencontentmarketer

https://www.amazon.com/Content-Marketing-Made-Alison-Halen-ebook/dp/B09YL7K6XY/ref=sr_1_9

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The Smashing the Plateau Community  

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