Trippe Steven Fried is a business lawyer and consultant with the "outside-the-box" belief that attorneys can actually add value to the ventures they represent.In today's episode of Smashing the Plateau, you will learn how to build a legal and consulting practice that clients actually want to engage with — and how to apply the same principles to your own independent business.Trippe and I discuss:How Trippe landed on his current business model [03:44]Why nobody wants what he's selling — and how he solved it [05:02]How to communicate your value proposition around wants, not needs [07:34]What separates successful involuntary entrepreneurs from those who struggle [12:00]How professionals can collaborate without a formal arrangement [14:08]How trusted thinking partners shaped Trippe's success [18:41]The future of businesses formed by involuntary entrepreneurs [17:32]Learn more about Trippe at http://www.olyverapp.com/.______________________________________________________________About Smashing the PlateauSmashing the Plateau is a podcast for experienced independent leaders who have left corporate roles to build sustainable, expertise-based businesses.Each episode features a thoughtful, experience-driven conversation about what changes when you no longer have the infrastructure of an organization behind you.We explore judgment, decision-making under uncertainty, growth plateaus, identity shifts, and the role of trusted thinking partners in sustaining long-term success.______________________________________________________________Take the Next Step• Experience the power of peer perspective.Join a live guest session and connect with experienced professionals navigating similar challenges:https://smashingtheplateau.com/guest• Stay connected to the conversation.Get new episodes, reflections, and invitations delivered to your inbox:https://smashingtheplateau.com/news