In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Manel Gomez, a meta ads specialist with extensive experience in scaling Facebook ads for eCommerce brands. Manel shares his journey into the world of eCommerce advertising, detailing how he transitioned from economics to marketing and eventually specialized in Facebook ads. He discusses innovative strategies such as manual overbidding and intraday scaling, which have proven effective in maximizing ad spend and driving sales during peak times. Manel emphasizes the importance of understanding Facebook's auction system and how to leverage it for competitive advantage.

Key Episode Takeaways:

• Manel Gomez has a track record of over 25 million in profitable ad spend.
• He transitioned from economics to marketing, focusing on Facebook advertising.
• Manual overbidding allows advertisers to dominate the auction by bidding higher than competitors.
• The estimated action rate and ad quality are crucial in Facebook's auction system.
• Intraday scaling can significantly increase sales during peak buying times.
• Understanding consumer behavior patterns can optimize ad spend effectively.
• Facebook ads require constant monitoring and adjustment for best results.
• Meetups and networking can lead to valuable mentorship opportunities.
• The importance of creative ad content and copywriting in successful campaigns.
• There is still an opportunity for advertisers to utilize manual overbidding as few are aware of it.

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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