In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Morgan Taylor, co-founder of Jolly SEO, about the evolving landscape of SEO, particularly focusing on link building and the impact of AI on search strategies. Morgan shares insights on how businesses can adapt their SEO strategies, debunk common myths, and prioritize effective practices for e-commerce success. The conversation also touches on the importance of brand building in the age of AI and concludes with a discussion on SEO wins and lessons learned from real client experiences. Key Episode Takeaways: <ul> <li dir="ltr" role="presentation">Link building is still a vital part of SEO.</li> <li dir="ltr" role="presentation">Quality backlinks are more important than ever.</li> <li dir="ltr" role="presentation">AI tools can enhance SEO strategies, not replace them.</li> <li dir="ltr" role="presentation">Many SEO tasks can be done by business owners themselves.</li> <li dir="ltr" role="presentation">Long tail keywords can drive targeted traffic.</li> <li dir="ltr" role="presentation">Building a brand is crucial in the digital landscape.</li> <li dir="ltr" role="presentation">A strong figurehead can enhance outreach efforts.</li> <li dir="ltr" role="presentation">SEO is not as complex as many believe.</li> <li dir="ltr" role="presentation">E-commerce businesses should focus on less competitive niches.</li> <li dir="ltr" role="presentation">Networking and community engagement can lead to SEO success.</li> <li dir="ltr">If you feel Morgan and his team at Jolly SEO can help your business, you may visit: <a href= "https://www.jollyseo.com">https://www.jollyseo.com</a> </li> </ul> For show transcript and past guests, please visit <a href= "https://www.ecommercemarketingpodcast.com">https://www.ecommercemarketingpodcast.com</a> Or on YouTube at: <a href= "https://www.youtube.com/@ecommercemarketingpodcast">https://www.youtube.com/@ecommercemarketingpodcast</a>  Twitter: <a href= "https://x.com/emarketpodcast">https://x.com/emarketpodcast</a>  Facebook:  <a href= "https://www.facebook.com/ecommercemarktingpodcast">https://www.facebook.com/ecommercemarktingpodcast</a>  Instagram:  <a href= "https://www.instagram.com/emarketingpodcast/">https://www.instagram.com/emarketingpodcast/</a>  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

<description>&lt;p dir="ltr"&gt;In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Morgan Taylor, co-founder of Jolly SEO, about the evolving landscape of SEO, particularly focusing on link building and the impact of AI on search strategies. Morgan shares insights on how businesses can adapt their SEO strategies, debunk common myths, and prioritize effective practices for e-commerce success. The conversation also touches on the importance of brand building in the age of AI and concludes with a discussion on SEO wins and lessons learned from real client experiences.&lt;strong&gt;&lt;br /&gt;&lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Key Episode Takeaways:&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" role="presentation"&gt;Link building is still a vital part of SEO.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Quality backlinks are more important than ever.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;AI tools can enhance SEO strategies, not replace them.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Many SEO tasks can be done by business owners themselves.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Long tail keywords can drive targeted traffic.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Building a brand is crucial in the digital landscape.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;A strong figurehead can enhance outreach efforts.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;SEO is not as complex as many believe.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;E-commerce businesses should focus on less competitive niches.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Networking and community engagement can lead to SEO success.&lt;/li&gt; &lt;li dir="ltr"&gt;If you feel Morgan and his team at Jolly SEO can help your business, you may visit:&lt;br /&gt; &lt;a href= "https://www.jollyseo.com"&gt;https://www.jollyseo.com&lt;/a&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p dir="ltr"&gt;For show transcript and past guests, please visit &lt;a href= "https://www.ecommercemarketingpodcast.com"&gt;https://www.ecommercemarketingpodcast.com&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Or on YouTube at:&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.youtube.com/@ecommercemarketingpodcast"&gt;https://www.youtube.com/@ecommercemarketingpodcast&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Twitter: &lt;a href= "https://x.com/emarketpodcast"&gt;https://x.com/emarketpodcast&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Facebook:  &lt;a href= "https://www.facebook.com/ecommercemarktingpodcast"&gt;https://www.facebook.com/ecommercemarktingpodcast&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Instagram:  &lt;a href= "https://www.instagram.com/emarketingpodcast/"&gt;https://www.instagram.com/emarketingpodcast/&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.&lt;/p&gt; &lt;p dir="ltr"&gt;Thanks for listening. Be sure to subscribe and leave a review.&lt;/p&gt;</description>

Modern Strategies for SEO Success

The SEO Evolution: From Basics to Advanced Strategies  - with Morgan Taylor

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Simon Severino, CEO of Strategy Sprints, about effective sales strategies for eCommerce businesses. Simon shares insights on understanding buyer psychology, the importance of targeting the right audience, and the Strategy Sprints method that has helped clients generate over $2 billion in additional sales. The conversation covers optimizing sales processes, key steps to repeatable sales, the necessity of delegation for business growth, and quick wins for immediate sales boosts, particularly through email marketing. Simon emphasizes the importance of continuous testing and adapting strategies to ensure success in the competitive eCommerce landscape. Key Episode Takeaways: <ul> <li dir="ltr" aria-level="1"> Understanding buyer psychology is crucial for sales success. </li> <li dir="ltr" aria-level="1"> Targeting the right audience increases sales effectiveness. </li> <li dir="ltr" aria-level="1"> The Strategy Sprints method focuses on buyer-centric strategies. </li> <li dir="ltr" aria-level="1"> Optimizing landing pages can significantly impact conversion rates. </li> <li dir="ltr" aria-level="1"> Delegation is essential for business owners to focus on growth. </li> <li dir="ltr" aria-level="1"> Email marketing remains a powerful tool for immediate sales boosts. </li> <li dir="ltr" aria-level="1"> Continuous A/B testing is necessary for optimizing sales processes. </li> <li dir="ltr" aria-level="1"> Creating anti-criteria helps filter out unsuitable leads. </li> <li dir="ltr" aria-level="1"> Building a healthy email list is vital for long-term success. </li> <li dir="ltr" aria-level="1"> Sales systems should be both inbound and outbound for stability. </li> </ul> If you feel Simon and his team at Strategy Sprints can help your business, you may visit: <a href= "https://www.strategysprints.com">https://www.strategysprints.com</a>  For show transcript and past guests, please visit <a href= "https://www.ecommercemarketingpodcast.com">https://www.ecommercemarketingpodcast.com</a> Or on YouTube at: <a href= "https://www.youtube.com/@ecommercemarketingpodcast">https://www.youtube.com/@ecommercemarketingpodcast</a>  Twitter: <a href= "https://x.com/emarketpodcast">https://x.com/emarketpodcast</a>  Facebook:  <a href= "https://www.facebook.com/ecommercemarktingpodcast">https://www.facebook.com/ecommercemarktingpodcast</a>  Instagram:  <a href= "https://www.instagram.com/emarketingpodcast/">https://www.instagram.com/emarketingpodcast/</a>  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

<description>&lt;p dir="ltr"&gt;In this episode of the eCommerce Marketing Podcast, host Arlen Robinson speaks with Simon Severino, CEO of Strategy Sprints, about effective sales strategies for eCommerce businesses. Simon shares insights on understanding buyer psychology, the importance of targeting the right audience, and the Strategy Sprints method that has helped clients generate over $2 billion in additional sales. The conversation covers optimizing sales processes, key steps to repeatable sales, the necessity of delegation for business growth, and quick wins for immediate sales boosts, particularly through email marketing. Simon emphasizes the importance of continuous testing and adapting strategies to ensure success in the competitive eCommerce landscape.&lt;strong&gt;&lt;br /&gt;&lt;/strong&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Key Episode Takeaways:&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Understanding buyer psychology is crucial for sales success.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Targeting the right audience increases sales effectiveness.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;The Strategy Sprints method focuses on buyer-centric strategies.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Optimizing landing pages can significantly impact conversion rates.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Delegation is essential for business owners to focus on growth.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Email marketing remains a powerful tool for immediate sales boosts.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Continuous A/B testing is necessary for optimizing sales processes.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Creating anti-criteria helps filter out unsuitable leads.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Building a healthy email list is vital for long-term success.&lt;/p&gt; &lt;/li&gt; &lt;li dir="ltr" aria-level="1"&gt; &lt;p dir="ltr" role="presentation"&gt;Sales systems should be both inbound and outbound for stability.&lt;/p&gt; &lt;/li&gt; &lt;/ul&gt; &lt;p dir="ltr"&gt;If you feel Simon and his team at Strategy Sprints can help your business, you may visit:&lt;br /&gt; &lt;a href= "https://www.strategysprints.com"&gt;https://www.strategysprints.com&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;For show transcript and past guests, please visit &lt;a href= "https://www.ecommercemarketingpodcast.com"&gt;https://www.ecommercemarketingpodcast.com&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Or on YouTube at:&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.youtube.com/@ecommercemarketingpodcast"&gt;https://www.youtube.com/@ecommercemarketingpodcast&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Twitter: &lt;a href= "https://x.com/emarketpodcast"&gt;https://x.com/emarketpodcast&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Facebook:  &lt;a href= "https://www.facebook.com/ecommercemarktingpodcast"&gt;https://www.facebook.com/ecommercemarktingpodcast&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Instagram:  &lt;a href= "https://www.instagram.com/emarketingpodcast/"&gt;https://www.instagram.com/emarketingpodcast/&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.&lt;/p&gt; &lt;p dir="ltr"&gt;Thanks for listening. Be sure to subscribe and leave a review.&lt;/p&gt;</description>

Unlocking Scalable Strategies to Boost eCommerce Sales and Work Smarter, Not Harder

Mastering Buyer Psychology for Sales Success  - with Simon Serverino

In this episode, Arlen Robinson interviews Colin Foster, CEO and co-founder of Brainpower, a digital marketing agency focused on D2C ecosystem growth. Colin shares his journey into e-commerce, the growth of his agency, and insights on optimizing ad spend and increasing customer lifetime value. He emphasizes the importance of positioning in marketing, financial literacy, and direct communication with customers as key strategies for success in the e-commerce space. In this conversation, Caulen Foster discusses the importance of understanding customer perceptions, particularly regarding protein products, and how this can impact sales. He emphasizes the need for e-commerce brands to engage with their customers to gather valuable feedback that can inform product development and marketing strategies. The discussion also touches on the challenges of reaching younger demographics and the necessity of scaling customer engagement as brands grow. Caulen shares insights on leveraging customer conversations for marketing insights and concludes with a personal fun fact about his workout music preferences. Key Episode Takeaways: <ul> <li dir="ltr" role="presentation">Colin Foster is the CEO and co-founder of Brainpower.</li> <li dir="ltr" role="presentation">Brainpower specializes in D2C ecosystem growth for consumer brands.</li> <li dir="ltr" role="presentation">Positioning in the market is crucial for agency success.</li> <li dir="ltr" role="presentation">Predictable customer acquisition is essential for growth.</li> <li dir="ltr" role="presentation">Financial literacy is a key aspect of marketing.</li> <li dir="ltr" role="presentation">Brands should focus on one channel at a time for ad spend.</li> <li dir="ltr" role="presentation">Direct communication with customers can reveal valuable insights.</li> <li dir="ltr" role="presentation">Understanding customer demographics can improve product naming.</li> <li dir="ltr" role="presentation">Repurchase rates can be improved through customer engagement.</li> <li dir="ltr" role="presentation">Slow and steady growth can be more sustainable than rapid growth. Many customers associate protein products solely with protein use.</li> <li dir="ltr" role="presentation">Rebranding products to trigger consumption can increase sales.</li> <li dir="ltr" role="presentation">Customer feedback is crucial for understanding market needs.</li> <li dir="ltr" role="presentation">Engaging with customers can provide valuable insights for product improvement.</li> <li dir="ltr" role="presentation">Younger demographics often prefer text communication over phone calls.</li> <li dir="ltr" role="presentation">It's not about the volume of customers, but the quality of insights from interactions.</li> <li dir="ltr" role="presentation">Learning what customers want can differentiate your brand from competitors.</li> <li dir="ltr" role="presentation">Using customer conversations can enhance marketing strategies.</li> <li dir="ltr" role="presentation">Positive customer interactions can lead to better review outcomes.</li> <li dir="ltr" role="presentation">Personal connections in customer service can improve brand loyalty.</li> </ul> If you feel Caulen and his team at Brain Power  can help your business, you may visit: <a href= "https://www.brainpower.agency">https://www.brainpower.agency</a>  For show transcript and past guests, please visit <a href= "https://www.ecommercemarketingpodcast.com">https://www.ecommercemarketingpodcast.com</a> Or on YouTube at: <a href= "https://www.youtube.com/@ecommercemarketingpodcast">https://www.youtube.com/@ecommercemarketingpodcast</a>  Twitter: <a href= "https://x.com/emarketpodcast">https://x.com/emarketpodcast</a>  Facebook:  <a href= "https://www.facebook.com/ecommercemarktingpodcast">https://www.facebook.com/ecommercemarktingpodcast</a>  Instagram:  <a href= "https://www.instagram.com/emarketingpodcast/">https://www.instagram.com/emarketingpodcast/</a>  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

<description>&lt;p dir="ltr"&gt;In this episode, Arlen Robinson interviews Colin Foster, CEO and co-founder of Brainpower, a digital marketing agency focused on D2C ecosystem growth. Colin shares his journey into e-commerce, the growth of his agency, and insights on optimizing ad spend and increasing customer lifetime value. He emphasizes the importance of positioning in marketing, financial literacy, and direct communication with customers as key strategies for success in the e-commerce space. In this conversation, Caulen Foster discusses the importance of understanding customer perceptions, particularly regarding protein products, and how this can impact sales. He emphasizes the need for e-commerce brands to engage with their customers to gather valuable feedback that can inform product development and marketing strategies. The discussion also touches on the challenges of reaching younger demographics and the necessity of scaling customer engagement as brands grow. Caulen shares insights on leveraging customer conversations for marketing insights and concludes with a personal fun fact about his workout music preferences.&lt;/p&gt; &lt;p dir="ltr"&gt;Key Episode Takeaways:&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" role="presentation"&gt;Colin Foster is the CEO and co-founder of Brainpower.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Brainpower specializes in D2C ecosystem growth for consumer brands.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Positioning in the market is crucial for agency success.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Predictable customer acquisition is essential for growth.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Financial literacy is a key aspect of marketing.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Brands should focus on one channel at a time for ad spend.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Direct communication with customers can reveal valuable insights.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Understanding customer demographics can improve product naming.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Repurchase rates can be improved through customer engagement.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Slow and steady growth can be more sustainable than rapid growth. Many customers associate protein products solely with protein use.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Rebranding products to trigger consumption can increase sales.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Customer feedback is crucial for understanding market needs.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Engaging with customers can provide valuable insights for product improvement.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Younger demographics often prefer text communication over phone calls.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;It's not about the volume of customers, but the quality of insights from interactions.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Learning what customers want can differentiate your brand from competitors.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Using customer conversations can enhance marketing strategies.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Positive customer interactions can lead to better review outcomes.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Personal connections in customer service can improve brand loyalty.&lt;/li&gt; &lt;/ul&gt; &lt;p dir="ltr"&gt;If you feel Caulen and his team at Brain Power  can help your business, you may visit:&lt;br /&gt; &lt;a href= "https://www.brainpower.agency"&gt;https://www.brainpower.agency&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;For show transcript and past guests, please visit &lt;a href= "https://www.ecommercemarketingpodcast.com"&gt;https://www.ecommercemarketingpodcast.com&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Or on YouTube at:&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.youtube.com/@ecommercemarketingpodcast"&gt;https://www.youtube.com/@ecommercemarketingpodcast&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Twitter: &lt;a href= "https://x.com/emarketpodcast"&gt;https://x.com/emarketpodcast&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Facebook:  &lt;a href= "https://www.facebook.com/ecommercemarktingpodcast"&gt;https://www.facebook.com/ecommercemarktingpodcast&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Instagram:  &lt;a href= "https://www.instagram.com/emarketingpodcast/"&gt;https://www.instagram.com/emarketingpodcast/&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.&lt;/p&gt; &lt;p dir="ltr"&gt;Thanks for listening. Be sure to subscribe and leave a review.&lt;/p&gt;</description>

Proven Strategies for Scaling, Retaining Customers, and Maximizing Ad Spend

The Secrets to D2C Growth  - with Caulen Foster	

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Doug Howarth, founder of Hypernomics Incorporated. They discuss the concept of hypernomics, which involves analyzing market behavior across multiple dimensions to improve e-commerce strategies. Doug shares insights on pricing strategies, the importance of understanding consumer behavior, and how hypernomics can help businesses optimize their product launches. He also reflects on his personal health journey and how it shaped his perspective on market analysis. The conversation concludes with a look at the future of hypernomics and the role of AI in market optimization. Key Episode Takeaways: <ul> <li dir="ltr" role="presentation">Hypernomics is a field that studies market behavior in four or more dimensions.</li> <li dir="ltr" role="presentation">Understanding market dimensions can transform e-commerce strategies.</li> <li dir="ltr" role="presentation">Pricing strategies are crucial for maximizing revenue in e-commerce.</li> <li dir="ltr" role="presentation">Micro-influencers often provide better ROI than high-profile influencers.</li> <li dir="ltr" role="presentation">AI can enhance market analysis and decision-making processes.</li> <li dir="ltr" role="presentation">Personal health challenges can lead to unique insights in business.</li> <li dir="ltr" role="presentation">The arrangement of products or services can significantly impact revenue.</li> <li dir="ltr" role="presentation">Hypernomics can be applied to various industries beyond e-commerce.</li> <li dir="ltr" role="presentation">Understanding consumer behavior is key to successful marketing.</li> <li dir="ltr" role="presentation">The future of hypernomics includes integrating AI for deeper market insights.</li> </ul> If you feel Doug and his team at Hypernomics  can help your business, you may visit: <a href= "https://hypernomics.com">https://hypernomics.com</a>  For show transcript and past guests, please visit <a href= "https://www.ecommercemarketingpodcast.com">https://www.ecommercemarketingpodcast.com</a> Or on YouTube at: <a href= "https://www.youtube.com/@ecommercemarketingpodcast">https://www.youtube.com/@ecommercemarketingpodcast</a>  Twitter: <a href= "https://x.com/emarketpodcast">https://x.com/emarketpodcast</a>  Facebook:  <a href= "https://www.facebook.com/ecommercemarktingpodcast">https://www.facebook.com/ecommercemarktingpodcast</a>  Instagram:  <a href= "https://www.instagram.com/emarketingpodcast/">https://www.instagram.com/emarketingpodcast/</a>  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

<description>&lt;p dir="ltr"&gt;In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Doug Howarth, founder of Hypernomics Incorporated. They discuss the concept of hypernomics, which involves analyzing market behavior across multiple dimensions to improve e-commerce strategies. Doug shares insights on pricing strategies, the importance of understanding consumer behavior, and how hypernomics can help businesses optimize their product launches. He also reflects on his personal health journey and how it shaped his perspective on market analysis. The conversation concludes with a look at the future of hypernomics and the role of AI in market optimization.&lt;/p&gt; &lt;p dir="ltr"&gt;Key Episode Takeaways:&lt;/p&gt; &lt;ul&gt; &lt;li dir="ltr" role="presentation"&gt;Hypernomics is a field that studies market behavior in four or more dimensions.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Understanding market dimensions can transform e-commerce strategies.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Pricing strategies are crucial for maximizing revenue in e-commerce.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Micro-influencers often provide better ROI than high-profile influencers.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;AI can enhance market analysis and decision-making processes.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Personal health challenges can lead to unique insights in business.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;The arrangement of products or services can significantly impact revenue.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Hypernomics can be applied to various industries beyond e-commerce.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;Understanding consumer behavior is key to successful marketing.&lt;/li&gt; &lt;li dir="ltr" role="presentation"&gt;The future of hypernomics includes integrating AI for deeper market insights.&lt;/li&gt; &lt;/ul&gt; &lt;p dir="ltr"&gt;If you feel Doug and his team at Hypernomics  can help your business, you may visit:&lt;br /&gt; &lt;a href= "https://hypernomics.com"&gt;https://hypernomics.com&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;For show transcript and past guests, please visit &lt;a href= "https://www.ecommercemarketingpodcast.com"&gt;https://www.ecommercemarketingpodcast.com&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Or on YouTube at:&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.youtube.com/@ecommercemarketingpodcast"&gt;https://www.youtube.com/@ecommercemarketingpodcast&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Twitter: &lt;a href= "https://x.com/emarketpodcast"&gt;https://x.com/emarketpodcast&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Facebook:  &lt;a href= "https://www.facebook.com/ecommercemarktingpodcast"&gt;https://www.facebook.com/ecommercemarktingpodcast&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Instagram:  &lt;a href= "https://www.instagram.com/emarketingpodcast/"&gt;https://www.instagram.com/emarketingpodcast/&lt;/a&gt; &lt;/p&gt; &lt;p dir="ltr"&gt;Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.&lt;/p&gt; &lt;p dir="ltr"&gt;Thanks for listening. Be sure to subscribe and leave a review.&lt;/p&gt;</description>

Transforming E-commerce with Data-Driven Insights

Mastering Hidden Markets Through Hypernomics  - with Doug Howarth

The eCommerce Marketing Podcast walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. Learn the strategies top marketing experts use to grow their businesses.

eCommerce Marketing Podcast

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