eCommerce Marketing Podcast

In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson speaks with Peter Wilken, known as the father of brand DNA. They discuss Peter's 4Ds brand-centered management approach, the evolution of marketing from traditional to digital, the intersection of personal and corporate branding, and the future of brand management in the e-commerce space. Peter emphasizes the importance of understanding brand DNA and how it can guide businesses in creating meaningful connections with their audiences.

• Peter Wilken is known as the father of brand DNA.
• The 4Ds brand-centered management approach includes discovery, definition, direction, and delivery.
• The principles of branding have remained consistent despite changes in marketing mediums.
• Personal branding and corporate branding share similar principles.
• E-commerce brands face the risk of relying on convenient, low-cost solutions.
• The Lighthouse Brand Strategy Academy aims to provide actionable insights for brand management.
• AI and technology can enhance brand strategy but should not replace human creativity.
• Understanding your brand's core beliefs is essential for differentiation.
• The future of branding will increasingly rely on emotional connections with consumers.
• Effective branding requires a balance between personal influence and corporate identity.

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson chats with Jesse Kay, founder and CEO of Vyber Media, about the proven strategies behind building, scaling, and monetizing an email and SMS list to over 200,000 subscribers. Jesse shares how he launched his first podcast at 16, built his agency from the ground up, and now helps 8- and 9-figure brands achieve profitable digital growth. The conversation dives deep into common mistakes brands make with list-building, how to implement self-liquidating funnels, and a real-world case study where a welcome series alone drove over $400K in revenue.

In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Behdad Jamshidi, founder of C Jam Marketing, about the critical aspects of hiring marketing agencies. Behdad shares his journey from engineering to marketing matchmaking, emphasizing the importance of understanding agency backgrounds, identifying red flags, and assessing one's own marketing needs. The conversation also delves into the impact of AI on marketing strategies and the evolving role of agencies in a rapidly changing landscape.

• Behdad Jamshidi has vetted over 1,000 marketing agencies.
• Understanding the founder's background is crucial when hiring an agency.
• Agencies with less than five years of experience may be risky.
• Agency size can impact service quality and attention to clients.
• Rapid growth in agencies can lead to service issues.
• A strong marketing strategy is essential for businesses before hiring agencies.
• Authenticity in marketing is becoming increasingly important.
• AI can elevate basic marketing efforts but requires expertise for advanced use.
• Certain marketing tasks may be replaced by AI, but human oversight remains essential.
• Marketing agencies will continue to evolve in response to technological changes.

In this episode of the eCommerce Marketing Podcast, host Arlen Robinson interviews Manel Gomez, a meta ads specialist with extensive experience in scaling Facebook ads for eCommerce brands. Manel shares his journey into the world of eCommerce advertising, detailing how he transitioned from economics to marketing and eventually specialized in Facebook ads. He discusses innovative strategies such as manual overbidding and intraday scaling, which have proven effective in maximizing ad spend and driving sales during peak times. Manel emphasizes the importance of understanding Facebook's auction system and how to leverage it for competitive advantage.

• Manel Gomez has a track record of over 25 million in profitable ad spend.
• He transitioned from economics to marketing, focusing on Facebook advertising.
• Manual overbidding allows advertisers to dominate the auction by bidding higher than competitors.
• The estimated action rate and ad quality are crucial in Facebook's auction system.
• Intraday scaling can significantly increase sales during peak buying times.
• Understanding consumer behavior patterns can optimize ad spend effectively.
• Facebook ads require constant monitoring and adjustment for best results.
• Meetups and networking can lead to valuable mentorship opportunities.
• The importance of creative ad content and copywriting in successful campaigns.
• There is still an opportunity for advertisers to utilize manual overbidding as few are aware of it.

In this episode of the Ecommerce Marketing Podcast, host Arlen Robinson interviews Nick Kraus, founder and CEO of Krause Marketing. They discuss Nick's entrepreneurial journey, the importance of digital marketing strategies for e-commerce, and the significance of a content calendar as outlined in Nick's book, The Shark Bite Method. The conversation also covers common pitfalls in digital marketing, future trends influenced by AI, and essential tools for e-commerce businesses. Nick emphasizes the need for consistency and strategic planning in marketing efforts to achieve success.

• Nick Kraus shares his entrepreneurial journey and motivations
• Email marketing is a crucial revenue generator for e-commerce
• A content calendar is essential for consistent marketing efforts
• Many brands fail due to inconsistency in their marketing strategies
• The anatomy of an e-commerce website significantly impacts conversion rates
• AI will increase competition in digital marketing
• Best practices in e-commerce should not be overlooked
• Social media marketing requires a budget to be effective
• Nick's book, The Shark Bite Method, outlines effective digital marketing strategies
• Tools like GA4, Klaviyo, and Canva are essential for e-commerce marketing