In this episode of the E-commerce Marketing Podcast, host Arlen Robinson speaks with Behdad Jamshidi, founder of C Jam Marketing, about the critical aspects of hiring marketing agencies. Behdad shares his journey from engineering to marketing matchmaking, emphasizing the importance of understanding agency backgrounds, identifying red flags, and assessing one's own marketing needs. The conversation also delves into the impact of AI on marketing strategies and the evolving role of agencies in a rapidly changing landscape.

Key Episode Takeaways:

• Behdad Jamshidi has vetted over 1,000 marketing agencies.
• Understanding the founder's background is crucial when hiring an agency.
• Agencies with less than five years of experience may be risky.
• Agency size can impact service quality and attention to clients.
• Rapid growth in agencies can lead to service issues.
• A strong marketing strategy is essential for businesses before hiring agencies.
• Authenticity in marketing is becoming increasingly important.
• AI can elevate basic marketing efforts but requires expertise for advanced use.
• Certain marketing tasks may be replaced by AI, but human oversight remains essential.
• Marketing agencies will continue to evolve in response to technological changes.

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Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more.

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