<description>&lt;p&gt;&lt;strong&gt;How the Unified Behavior Model Was Unearthed—&lt;/strong&gt;&lt;strong&gt;and Why This Is Your Last Chance to Join the Founders Cohort&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;The 8-Day intensive kicks off &lt;strong&gt;12/11/25&lt;/strong&gt; on &lt;strong&gt;Maven.com&lt;/strong&gt;.It’s designed to rapidly accelerate your understanding of UBM—and explode your effectiveness.&lt;/p&gt;&lt;p&gt;✅ &lt;strong&gt;110% Money-Back Guarantee&lt;/strong&gt;🔒 Zero risk, high upside🕓 Only &lt;strong&gt;4 days left&lt;/strong&gt;—sign-up closes &lt;strong&gt;12/9&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Learn more + enroll now:&lt;/strong&gt;&lt;a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture"&gt;https://maven.com/thehabitfactor/behavior-architecture&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Quick exercise: Close your eyes and think back to where you were last December—physically, mentally, emotionally, socially, spiritually, financially, and professionally.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Can you remember your vision? The goals you set? How did you hope 2025 would unfold?&lt;/p&gt;&lt;p&gt;In short, you probably had a few goals. So… how did it go? How much progress did you make?&lt;/p&gt;&lt;p&gt;10%? 25%? 0%?&lt;/p&gt;&lt;p&gt;If you crushed it, congratulations!!&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Next week, &lt;/strong&gt;&lt;a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200"&gt;&lt;strong&gt;Behavior Architecture – Founders Cohort&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt; kicks off!&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Already a handful of &lt;strong&gt;PROFESSIONAL COACHES&lt;/strong&gt; are enrolled!&lt;/p&gt;&lt;p&gt;That should tell you all you need to know.&lt;/p&gt;&lt;p&gt;It’s their job to understand and teach behavior—to help their clients achieve their &lt;strong&gt;GOALS&lt;/strong&gt;!&lt;/p&gt;&lt;p&gt;Thus, New Year. New Science… New You?&lt;/p&gt;&lt;p&gt;» &lt;strong&gt;SAVE an instant $200&lt;/strong&gt; » &lt;a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200"&gt;Behavior Architecture&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;What is &lt;/strong&gt;&lt;a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200"&gt;&lt;strong&gt;Behavior Architecture&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt;?&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Let’s begin with what it is &lt;em&gt;NOT&lt;/em&gt;.&lt;/p&gt;&lt;p&gt;It’s NOT hype.&lt;/p&gt;&lt;p&gt;It’s NOT marketing.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;It’s A SCIENTIFIC framework that emerged from a 150-year behavioral science riddle.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;You can find out more and read it yourself. &lt;a target="_blank" href="https://unifiedbehaviormodel.com/"&gt;UnifiedBehaviorModel.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Your Excuses…&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;“I don’t have the time.”&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;That’s the opposite of architect mode.&lt;/p&gt;&lt;p&gt;You’re locked inside tenant mode—trapped within your own Behavior Echo-System (BES) by your existing HABITS, unable to step back and proactively DESIGN and architect your behaviors and goals.&lt;/p&gt;&lt;p&gt;To be fair, some people do have greater time commitments. That’s precisely why ~85% of the &lt;a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200"&gt;&lt;strong&gt;Behavior Architecture coursework&lt;/strong&gt;&lt;/a&gt; is ASYNC. Meaning: you do it in your social media time, miscellaneous downtime, lunch breaks—your usual “lost time.”&lt;/p&gt;&lt;p&gt;&lt;strong&gt;“I don’t have the money.”&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;If this is a genuine issue, we’ve set aside a few scholarships. You can email me directly for more information.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;“I’ve tried EVERYTHING—this won’t work for me.”&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Two quick thoughts. First, you haven’t tried everything. UBM is brand new. This course is brand new.&lt;/p&gt;&lt;p&gt;Second, with that attitude, you’re right. If you truly believe nothing will work for you… nothing will work for you.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;“What if it SUCKS? I’ve just thrown away money.”&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Do NOT enroll if you don’t have a sincere desire to LEARN, GROW, and APPLY the principles.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;There is a 110% money-back, risk-free guarantee, and you can read all about it here: &lt;/strong&gt;&lt;a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200"&gt;&lt;strong&gt;Behavior Architecture&lt;/strong&gt;&lt;/a&gt;&lt;strong&gt; (YES, that link saves you an INSTANT $200!)&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;From Tenant Mode to Architect Mode&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Here’s where it clicks:&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Most people live in Tenant Mode. Essentially, forever.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Tenant Mode is reactive. Mostly automatic.&lt;/p&gt;&lt;p&gt;At the mercy of their environment, emotions, default stories—and default behaviors (habits).&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Your home is already designed.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;You’re in it right now.It might be so comfortable, there’s no “reason” to leave.&lt;/p&gt;&lt;p&gt;That’s the catch.&lt;/p&gt;&lt;p&gt;Everyone gets pulled in.And most stay there as long as possible.&lt;/p&gt;&lt;p&gt;Just wait…When something shifts—and life is &lt;em&gt;nothing but&lt;/em&gt; change—will you know what to adjust?&lt;/p&gt;&lt;p&gt;A deadline moves.A relationship ends.Your energy crashes.A habit, once solid, suddenly fades.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Where do you look?&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;INSTANT $200 Savings here&lt;/strong&gt;&lt;a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200"&gt;&lt;strong&gt;→ Join the waitlist here and lock in your Founders rate&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Cut through the chaos, the confusion, and the overwhelm with pure, scientific CLARITY.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;🚨 &lt;strong&gt;The habit tracking controversy has finally been settled. &lt;/strong&gt;Section 7.0 of the UBM whitepaper addresses every objection.&lt;/p&gt;&lt;p&gt;Done and Done. &lt;a target="_blank" href="https://zenodo.org/records/17209721"&gt;Read it here →&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📄 &lt;strong&gt;Free habit tracking template:&lt;/strong&gt; &lt;a target="_blank" href="https://thehabitfactor.com/templates"&gt;thehabitfactor.com/templates&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📖 &lt;strong&gt;Full UBM whitepaper:&lt;/strong&gt; &lt;a target="_blank" href="https://zenodo.org/records/17209721"&gt;Zenodo.org&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📚 &lt;strong&gt;The trilogy that unearthed UBM:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;* &lt;a target="_blank" href="https://amzn.to/40MvuiB"&gt;The Habit Factor®&lt;/a&gt;&lt;/p&gt;&lt;p&gt;* &lt;a target="_blank" href="https://amzn.to/4auDR5P"&gt;The Pressure Paradox™&lt;/a&gt;&lt;/p&gt;&lt;p&gt;* &lt;a target="_blank" href="https://amzn.to/4jyrA4A"&gt;EVERYTHING&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🌐 &lt;strong&gt;Learn more:&lt;/strong&gt; &lt;a target="_blank" href="https://unifiedbehaviormodel.com/"&gt;unifiedbehaviormodel.com&lt;/a&gt;&lt;/p&gt; &lt;br/&gt;&lt;br/&gt;This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit &lt;a href="https://habits2goals.substack.com/subscribe?utm_medium=podcast&amp;#38;utm_campaign=CTA_2"&gt;habits2goals.substack.com/subscribe&lt;/a&gt;</description>

Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

Martin Grunburg

Behavior Architecture

DEC 5, 202526 MIN
Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

Behavior Architecture

DEC 5, 202526 MIN

Description

<p><strong>How the Unified Behavior Model Was Unearthed—</strong><strong>and Why This Is Your Last Chance to Join the Founders Cohort</strong></p><p>The 8-Day intensive kicks off <strong>12/11/25</strong> on <strong>Maven.com</strong>.It’s designed to rapidly accelerate your understanding of UBM—and explode your effectiveness.</p><p>✅ <strong>110% Money-Back Guarantee</strong>🔒 Zero risk, high upside🕓 Only <strong>4 days left</strong>—sign-up closes <strong>12/9</strong></p><p><strong>Learn more + enroll now:</strong><a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture">https://maven.com/thehabitfactor/behavior-architecture</a></p><p><strong>Quick exercise: Close your eyes and think back to where you were last December—physically, mentally, emotionally, socially, spiritually, financially, and professionally.</strong></p><p>Can you remember your vision? The goals you set? How did you hope 2025 would unfold?</p><p>In short, you probably had a few goals. So… how did it go? How much progress did you make?</p><p>10%? 25%? 0%?</p><p>If you crushed it, congratulations!!</p><p><strong>Next week, </strong><a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200"><strong>Behavior Architecture – Founders Cohort</strong></a><strong> kicks off!</strong></p><p>Already a handful of <strong>PROFESSIONAL COACHES</strong> are enrolled!</p><p>That should tell you all you need to know.</p><p>It’s their job to understand and teach behavior—to help their clients achieve their <strong>GOALS</strong>!</p><p>Thus, New Year. New Science… New You?</p><p>» <strong>SAVE an instant $200</strong> » <a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200">Behavior Architecture</a></p><p><strong>What is </strong><a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200"><strong>Behavior Architecture</strong></a><strong>?</strong></p><p>Let’s begin with what it is <em>NOT</em>.</p><p>It’s NOT hype.</p><p>It’s NOT marketing.</p><p><strong>It’s A SCIENTIFIC framework that emerged from a 150-year behavioral science riddle.</strong></p><p>You can find out more and read it yourself. <a target="_blank" href="https://unifiedbehaviormodel.com/">UnifiedBehaviorModel.com</a></p><p><strong>Your Excuses…</strong></p><p><strong>“I don’t have the time.”</strong></p><p>That’s the opposite of architect mode.</p><p>You’re locked inside tenant mode—trapped within your own Behavior Echo-System (BES) by your existing HABITS, unable to step back and proactively DESIGN and architect your behaviors and goals.</p><p>To be fair, some people do have greater time commitments. That’s precisely why ~85% of the <a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200"><strong>Behavior Architecture coursework</strong></a> is ASYNC. Meaning: you do it in your social media time, miscellaneous downtime, lunch breaks—your usual “lost time.”</p><p><strong>“I don’t have the money.”</strong></p><p>If this is a genuine issue, we’ve set aside a few scholarships. You can email me directly for more information.</p><p><strong>“I’ve tried EVERYTHING—this won’t work for me.”</strong></p><p>Two quick thoughts. First, you haven’t tried everything. UBM is brand new. This course is brand new.</p><p>Second, with that attitude, you’re right. If you truly believe nothing will work for you… nothing will work for you.</p><p><strong>“What if it SUCKS? I’ve just thrown away money.”</strong></p><p>Do NOT enroll if you don’t have a sincere desire to LEARN, GROW, and APPLY the principles.</p><p><strong>There is a 110% money-back, risk-free guarantee, and you can read all about it here: </strong><a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200"><strong>Behavior Architecture</strong></a><strong> (YES, that link saves you an INSTANT $200!)</strong></p><p><strong>From Tenant Mode to Architect Mode</strong></p><p>Here’s where it clicks:</p><p><strong>Most people live in Tenant Mode. Essentially, forever.</strong></p><p>Tenant Mode is reactive. Mostly automatic.</p><p>At the mercy of their environment, emotions, default stories—and default behaviors (habits).</p><p><strong>Your home is already designed.</strong></p><p>You’re in it right now.It might be so comfortable, there’s no “reason” to leave.</p><p>That’s the catch.</p><p>Everyone gets pulled in.And most stay there as long as possible.</p><p>Just wait…When something shifts—and life is <em>nothing but</em> change—will you know what to adjust?</p><p>A deadline moves.A relationship ends.Your energy crashes.A habit, once solid, suddenly fades.</p><p><strong>Where do you look?</strong></p><p><strong>INSTANT $200 Savings here</strong><a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200"><strong>→ Join the waitlist here and lock in your Founders rate</strong></a></p><p><strong>Cut through the chaos, the confusion, and the overwhelm with pure, scientific CLARITY.</strong></p><p>🚨 <strong>The habit tracking controversy has finally been settled. </strong>Section 7.0 of the UBM whitepaper addresses every objection.</p><p>Done and Done. <a target="_blank" href="https://zenodo.org/records/17209721">Read it here →</a></p><p>📄 <strong>Free habit tracking template:</strong> <a target="_blank" href="https://thehabitfactor.com/templates">thehabitfactor.com/templates</a></p><p>📖 <strong>Full UBM whitepaper:</strong> <a target="_blank" href="https://zenodo.org/records/17209721">Zenodo.org</a></p><p>📚 <strong>The trilogy that unearthed UBM:</strong></p><p>* <a target="_blank" href="https://amzn.to/40MvuiB">The Habit Factor®</a></p><p>* <a target="_blank" href="https://amzn.to/4auDR5P">The Pressure Paradox™</a></p><p>* <a target="_blank" href="https://amzn.to/4jyrA4A">EVERYTHING</a></p><p>🌐 <strong>Learn more:</strong> <a target="_blank" href="https://unifiedbehaviormodel.com/">unifiedbehaviormodel.com</a></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://habits2goals.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_2">habits2goals.substack.com/subscribe</a>