Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg
Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

Martin Grunburg

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WE ARE NOW LIVE ON SUBSTACK w/ H2G Premium Content! If you’ve ever struggled to achieve your goals you are not alone! The reason just might be because ALL prior goal achievement methods missed ONE key element— habit! That's right, The Habit Factor® (bestselling book and app) exposed a timeless truth that helped to launch an entirely new genre of productivity apps (habit trackers) and help thousands around the world achieve their goals faster! There’s a reason top coaches, consultants, trainers, Professional athletes, Olympians, PhD’s and the very best learning institutions world-wide have adopted and recommend The Habit Factor®. Learn The Habit Factor's method for goal achievement and how to use Habit Alignment Technology™ to achieve your most important goals faster than you ever thought possible! Learn more at: http://thehabitfactor.com

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Recent Episodes

Behavior Architecture
DEC 5, 2025
Behavior Architecture
<p><strong>How the Unified Behavior Model Was Unearthed—</strong><strong>and Why This Is Your Last Chance to Join the Founders Cohort</strong></p><p>The 8-Day intensive kicks off <strong>12/11/25</strong> on <strong>Maven.com</strong>.It’s designed to rapidly accelerate your understanding of UBM—and explode your effectiveness.</p><p>✅ <strong>110% Money-Back Guarantee</strong>🔒 Zero risk, high upside🕓 Only <strong>4 days left</strong>—sign-up closes <strong>12/9</strong></p><p><strong>Learn more + enroll now:</strong><a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture">https://maven.com/thehabitfactor/behavior-architecture</a></p><p><strong>Quick exercise: Close your eyes and think back to where you were last December—physically, mentally, emotionally, socially, spiritually, financially, and professionally.</strong></p><p>Can you remember your vision? The goals you set? How did you hope 2025 would unfold?</p><p>In short, you probably had a few goals. So… how did it go? How much progress did you make?</p><p>10%? 25%? 0%?</p><p>If you crushed it, congratulations!!</p><p><strong>Next week, </strong><a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200"><strong>Behavior Architecture – Founders Cohort</strong></a><strong> kicks off!</strong></p><p>Already a handful of <strong>PROFESSIONAL COACHES</strong> are enrolled!</p><p>That should tell you all you need to know.</p><p>It’s their job to understand and teach behavior—to help their clients achieve their <strong>GOALS</strong>!</p><p>Thus, New Year. New Science… New You?</p><p>» <strong>SAVE an instant $200</strong> » <a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200">Behavior Architecture</a></p><p><strong>What is </strong><a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200"><strong>Behavior Architecture</strong></a><strong>?</strong></p><p>Let’s begin with what it is <em>NOT</em>.</p><p>It’s NOT hype.</p><p>It’s NOT marketing.</p><p><strong>It’s A SCIENTIFIC framework that emerged from a 150-year behavioral science riddle.</strong></p><p>You can find out more and read it yourself. <a target="_blank" href="https://unifiedbehaviormodel.com/">UnifiedBehaviorModel.com</a></p><p><strong>Your Excuses…</strong></p><p><strong>“I don’t have the time.”</strong></p><p>That’s the opposite of architect mode.</p><p>You’re locked inside tenant mode—trapped within your own Behavior Echo-System (BES) by your existing HABITS, unable to step back and proactively DESIGN and architect your behaviors and goals.</p><p>To be fair, some people do have greater time commitments. That’s precisely why ~85% of the <a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200"><strong>Behavior Architecture coursework</strong></a> is ASYNC. Meaning: you do it in your social media time, miscellaneous downtime, lunch breaks—your usual “lost time.”</p><p><strong>“I don’t have the money.”</strong></p><p>If this is a genuine issue, we’ve set aside a few scholarships. You can email me directly for more information.</p><p><strong>“I’ve tried EVERYTHING—this won’t work for me.”</strong></p><p>Two quick thoughts. First, you haven’t tried everything. UBM is brand new. This course is brand new.</p><p>Second, with that attitude, you’re right. If you truly believe nothing will work for you… nothing will work for you.</p><p><strong>“What if it SUCKS? I’ve just thrown away money.”</strong></p><p>Do NOT enroll if you don’t have a sincere desire to LEARN, GROW, and APPLY the principles.</p><p><strong>There is a 110% money-back, risk-free guarantee, and you can read all about it here: </strong><a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200"><strong>Behavior Architecture</strong></a><strong> (YES, that link saves you an INSTANT $200!)</strong></p><p><strong>From Tenant Mode to Architect Mode</strong></p><p>Here’s where it clicks:</p><p><strong>Most people live in Tenant Mode. Essentially, forever.</strong></p><p>Tenant Mode is reactive. Mostly automatic.</p><p>At the mercy of their environment, emotions, default stories—and default behaviors (habits).</p><p><strong>Your home is already designed.</strong></p><p>You’re in it right now.It might be so comfortable, there’s no “reason” to leave.</p><p>That’s the catch.</p><p>Everyone gets pulled in.And most stay there as long as possible.</p><p>Just wait…When something shifts—and life is <em>nothing but</em> change—will you know what to adjust?</p><p>A deadline moves.A relationship ends.Your energy crashes.A habit, once solid, suddenly fades.</p><p><strong>Where do you look?</strong></p><p><strong>INSTANT $200 Savings here</strong><a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=INPUT200"><strong>→ Join the waitlist here and lock in your Founders rate</strong></a></p><p><strong>Cut through the chaos, the confusion, and the overwhelm with pure, scientific CLARITY.</strong></p><p>🚨 <strong>The habit tracking controversy has finally been settled. </strong>Section 7.0 of the UBM whitepaper addresses every objection.</p><p>Done and Done. <a target="_blank" href="https://zenodo.org/records/17209721">Read it here →</a></p><p>📄 <strong>Free habit tracking template:</strong> <a target="_blank" href="https://thehabitfactor.com/templates">thehabitfactor.com/templates</a></p><p>📖 <strong>Full UBM whitepaper:</strong> <a target="_blank" href="https://zenodo.org/records/17209721">Zenodo.org</a></p><p>📚 <strong>The trilogy that unearthed UBM:</strong></p><p>* <a target="_blank" href="https://amzn.to/40MvuiB">The Habit Factor®</a></p><p>* <a target="_blank" href="https://amzn.to/4auDR5P">The Pressure Paradox™</a></p><p>* <a target="_blank" href="https://amzn.to/4jyrA4A">EVERYTHING</a></p><p>🌐 <strong>Learn more:</strong> <a target="_blank" href="https://unifiedbehaviormodel.com/">unifiedbehaviormodel.com</a></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://habits2goals.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_2">habits2goals.substack.com/subscribe</a>
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26 MIN
How to Keep Behavioral Science Comfortably Incoherent — i.e., Ununified
AUG 18, 2025
How to Keep Behavioral Science Comfortably Incoherent — i.e., Ununified
<p>On July 8th, in what can only be described as an <strong>act of reckless clarity</strong>, we published a <strong>white paper (</strong><em>grab it here—>)</em> <a target="_blank" href="https://zenodo.org/records/15844153"><strong>Unified Behavioral Model</strong></a><strong>™</strong> — Read more… listen now.</p><p><strong>Disclaimer:</strong> <em>The following is a bit tongue-in-cheek. Just a bit.</em></p><p><em>I have the utmost respect for the behavioral science community and its vast contributions—including the many scientists whose work has directly shaped my own.</em></p><p><em>That said, the more I learn about the history of attempts to unify behavioral science (and, by association, psychology)—and then set those challenges alongside the Unified Behavior Model (UBM) as it now exists—formally published (elemental and falsifiable), 500+ downloads later—the more peculiar the entire situation becomes.</em></p><p><em>To be clear: it’s only in hindsight that these “obvious” errors and omissions—both in behavioral science (BS) and in its unification efforts—come into focus.</em></p><p><a target="_blank" href="%%checkout_url%%">Subscribe now</a></p><p><strong>Tip #1: Make Sure Only True Insiders Get to Play</strong></p><p>Whatever you do, don’t approach this <strong><em>unification</em></strong><em> </em><strong><em>challenge</em></strong> from the outside. That’s where <strong>troublemakers</strong> and <strong>fresh ideas tend to arise</strong>—<em>reportedly</em>. 👇</p><p>Imagine that… via Stanford Business. Where is Stanford’s own Psychology Department when it comes to UBM? @stanfordpsypodInstead, ensure that no outside ideas are taken into account and non sneak their way in—even via <a target="_blank" href="https://zenodo.org/records/15844153"><strong>OPEN SCIENCE</strong></a>. </p><p>Better yet, throw up your hands and surrender: </p><p><strong><em>“</em></strong><a target="_blank" href="https://journals.sagepub.com/doi/10.1037/gpr0000051"><strong><em>Why Psychology Isn’t Unified, and Probably Never Will Be</em></strong></a><strong><em>…”</em></strong><em> </em></p><p><em>“PROBABLY NEVER WILL BE.”</em></p><p><em>Valid points to be sure…</em></p><p><a target="_blank" href="https://www.psychologytoday.com/us/blog/theory-knowledge/201202/why-unified-theory-psychology-is-impossible"><strong>“Why a Unified Theory of Psychology is Impossible”</strong></a></p><p><a target="_blank" href="https://psycnet.apa.org/doiLanding?doi=10.1037%2F0003-066X.47.8.1054.b"><strong><em>Unification as a Goal for Psychology</em></strong></a></p><p><em>It goes on and on—for several reasons, dear friends, which appear below.</em></p><p><strong>Tip #2 Prioritize Knowledge over Imagination</strong></p><p>Ensure that only those fluent in four-letter acronyms, armed with multiple advanced degrees, and a dense theoretical vernacular are entrusted with presenting “<em>novel</em>” ideas.</p><p>Further, insist that only those who can quote James, Pavlov, Watson, Bandura, Maslow, Skinner, and Freud backward and forward—and who possess psychological libraries spanning generations—be invited to contribute.</p><p><strong>“Imagination is more important than knowledge.” ~Einstein</strong></p><p></p><p><strong>Tip #3: Form a Large Committee. The Larger, the Better</strong></p><p>Nothing unifies quite like 23—or maybe 43—strong personalities in one room.</p><p>When “top behavioral theorists” gather for a week-long consortium, be sure to take minutes, roll in the whiteboard, and order extra coffee.</p><p>Everyone knows: the more expert opinions, the quicker a consensus.</p><p>As history (and a few hallucinating AIs) like to remind us, when it comes to unification attempts, the go-to answers are always consortia, committees, and bowling alleys.</p><p>Darwin famously huddled with his nine-person advisory council.</p><p>Einstein wouldn’t dream of publishing without first posting to social media.</p><p>And Newton? Legendary for his gravitational consortiums.</p><p><strong>Here’s a nutty thought: what if that unified model came from one person on the fringe? (The </strong><strong><em>fringe</em></strong><strong>—see above ☝️.)</strong></p><p><strong>One person. U N I — F I C A T I O N.</strong></p><p>⚠️ <strong>WARNING:</strong> Unification carries a dangerous synonym—<strong>coherence</strong>.</p><p>By extension, it implies that the 150-year exercise known as <strong>behavioral science</strong>—and its twin sister, <strong>psychology</strong>—are, brace yourself...</p><p><strong>INCOHERENT</strong>.</p><p><em>Oy.</em></p><p><em>To be clear, that’s not me talking, it’s Webster.</em></p><p>If you didn’t catch the 1991 reference—well, that was when the <strong>U.S. National Institute of Mental Health (NIMH)</strong> convened a “Top Behavioral Consortium.” </p><p>Its noble goal? </p><p>To create a “Unified Framework.”</p><p><em>“What emerged?” you ask.</em></p><p>The meeting —a week long gathering—brought together “leading human behavior theorists”. While a comprehensive roster of all attendees from this specific 1991 meeting is not fully detailed in the available documentation, a critical outcome of this expert gathering was the acknowledgment that </p><p><strong>“there was no consensus among the theorists”</strong> </p><p><strong>on a single, universally accepted unified framework.</strong></p><p>Imagine that.</p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://habits2goals.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_2">habits2goals.substack.com/subscribe</a>
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37 MIN
Black Swan Me | Unified Behavior Model™
AUG 4, 2025
Black Swan Me | Unified Behavior Model™
<p>On July 8th, in what can only be described as an <strong>act of reckless clarity</strong>, we published a <strong>white paper (</strong><em>grab it here—>)</em> <a target="_blank" href="https://zenodo.org/records/15844153"><strong>Unified Behavioral Model</strong></a><strong>™</strong> — Read more… listen now.</p><p><a target="_blank" href="%%checkout_url%%">Subscribe now</a></p><p><em>“</em>Science may be described as the art of systematic oversimplification.” ― <strong>Karl Popper</strong></p><p><strong>What makes UBM so unique—so different from prevalent behavioral models?</strong></p><p>First, let’s clear up a common misconception:</p><p><strong>UBM</strong>—specifically the <strong>Behavior Echo-System (BES)</strong>—is a <em>model of behavior</em>, not a model of a person.</p><p>People often see the graphic and assume it represents themselves, or a diagram of the human body. It doesn’t.</p><p>As <strong>Dr. Popper’s</strong> statement above suggests, UBM simply articulates how behavior is influenced <em>in the moment</em> and shaped <em>over time</em>—within the system.</p><p>Now, here’s the <strong>B.I.G.</strong> claim:</p><p><strong>UBM is falsifiable.</strong></p><p>In science, that’s the gold standard.<strong>(Period.)</strong></p><p>If a theory can’t be tested or broken, it’s just storytelling. Worse yet, Karl Popper would say it’s <em>non-science</em>.</p><p>What’s <em>his</em> core claim? </p><p>Science and non-science are divided by a single demarcation: <strong>Falsifiability.</strong></p><p>UBM asks—check that, <em>insists</em>—“Go for it… <em>Please</em> try to break me.”</p><p>Apparently, no other behavior model—certainly not a unified one—has ever done that.</p><p><em>Kind of interesting? Maybe just a bit?</em></p><p><em>Worth mentioning, at least?</em></p><p><em>Or dedicating, I don’t know… twenty-plus years to uncovering?</em></p><p>UBM/BES Comparison Table & Major Prevalent Models as provided by DeepSeek.</p><p>According to <strong>Dr. Karl Popper</strong>—and as noted in the <em>Stanford Encyclopedia of Philosophy</em>, “<strong>Karl Popper is generally regarded as one of the greatest philosophers of science of the twentieth century</strong>”—if a theory can’t be tested (or broken), it’s just storytelling. Worse, he’d call it <em>“non-science.”</em></p><p>Just to be clear: that’s <strong>Dr. Popper</strong>, philosopher <em>and</em> trained psychologist, who introduced the idea of <strong>falsifiability</strong> (and gave us that delightful bit with the Black Swan).</p><p>So yeah—if you can’t at least attempt to break it, he says, it doesn’t count.</p><p>UBM is so confident in its falsifiability that it’s offering a <strong>$1,000 reward to the first person </strong>to prove there’s a missing fifth element—<em>one that isn’t reducible or emergent</em>. (See below and bottom for official entry details.)</p><p>So far: <em>nearly </em><strong><em>500 downloads</em></strong> and…</p><p><strong>Nada. Zip. Zilch. NOTHING.</strong></p><p>Even the world’s top AIs—ChatGPT, Gemini, Claude, Grok, DeepSeek—took their shots.</p><p>They’ve <em>all</em> struck out. </p><p>Attempts include: Time (environmental), Consciousness (emergent from the system), Willpower (embodied environment), Self-Organization (embodied environment—note the “self” in <em>self</em>-organization).</p><p>The list goes on, and it’s kind of funny. Google’s Gemini, for example, offered a “someday” quantum property we don’t even know of yet.</p><p>Seriously.</p><p>Just to be clear: if we don’t know of it yet, and we can’t test it—it’s not a valid fifth element.</p><p><em>DeepSeek’s parting words?</em> Also comical...</p><p><strong><em>“UBM 1. DS 0... Game respects game.”</em></strong></p><p>And, here’s Gemini’s best response after half dozen attempts…</p><p>Gemini tries desperately to break the Unified Behavior Model and fails.</p><p><strong><em>The difficulty in falsification, as intended by the model’s design, is a powerful indicator of its conceptual strength and it’s potential to serve as a TRULY UNIFYING FRAMEWORK FOR BEHAVIORAL SCIENCE. ~Gemini 8/4/2025</em></strong></p><p>Some have argued, <em>“Well, UBM is overly simplified.”</em></p><p>Really?</p><p>Then why hasn’t anyone discovered it before—or more accurately, uncovered it and brought it to light?</p><p><strong>Surely, by now—150 years in—some behavioral scientist, somewhere in the world, would’ve presented this kind of systematic “oversimplification,” right?</strong></p><p>Let’s go over that one more time:</p><p><em>“</em>Science may be described as the art of systematic oversimplification.” ― <strong>Karl Popper</strong></p><p>This is precisely Dr. Popper’s point: science progresses by oversimplifying—<em>systematically</em>.</p><p>Voila: UBM. 👇</p><p><strong>“Great theories have simple pictorial representation.” </strong><strong>—Michio Kaku</strong></p><p><strong>The Behavior Echo-System (BES):</strong> the systematic simplification of behavior.</p><p>Which makes it—by definition—the <strong>elemental science of behavior.</strong></p><p><em>Allegedly.</em></p><p>Until—and unless—you produce the <strong>Black Swan</strong>.</p><p><em>(Looking at you, top psych departments—according to</em> <em>U.S. News & World Report, 2025): </em><strong>@StanfordPsych, @HarvardPsych, @UCBPsychology, @UCLPALS, @Psych_at_Yale, @UMichPsych, @UCLA_Psych, @UCSDPsych, @OxfordPsych, @PrincetonPsych.</strong></p><p><em>Please, with all due respect, step right up.</em> 👊 🤙 🙏</p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://habits2goals.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_2">habits2goals.substack.com/subscribe</a>
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30 MIN
Unified Behavior Model (UBM) Meets NPR-Like Hosts
JUL 26, 2025
Unified Behavior Model (UBM) Meets NPR-Like Hosts
<p></p><p><em>“Everything should be made as simple as possible—but not simpler.” </em>— Einstein</p><p>Let’s cut to it:</p><p>The <strong>Unified Behavior Model (UBM)</strong> may be the <strong>first-ever</strong> behavioral framework that’s <strong>elemental, falsifiable, and actually teachable</strong> to anyone—not just researchers or therapists.</p><p>UBM reveals what’s really driving your behavior (in the moment and shaping it over time)—<strong>not by various aspects</strong>, but via the operable “system”—the Behavior-Echo-System™.</p><p>The Behavior Echo-System (BES)</p><p>Environmentally speaking, the BES consists of multiple, dynamic feedback loops based upon <strong>just four elemental, interdependent components</strong>:</p><p><strong>Environment</strong> (your surroundings + your body)</p><p><strong>Behaviors, Habits, and Skills</strong> (what you do—or don’t)</p><p><strong>Stories/Thinking</strong> (the meaning machine in your mind)</p><p><strong>Emotions & Feelings</strong> (your internal salience signals)</p><p>Together, these explain the <strong>essential four elements</strong> involved in influencing and shaping behavior over time.</p><p>If you believe there’s a missing, irreducible fifth element—we have a challenge for you. 👇</p><p>🧪 UBM’s Built-In Toolset:</p><p><strong>P.A.R.R. Methodology</strong>Mirrors the scientific method—it’s a process-driven feedback loop to build habits and skills intentionally that leverages your innate, human capacities of choice, intention and reflection. <strong>Plan → Act → Record → Reassess</strong>(Used in 4-week cycles. 85% = gold standard.) <a target="_blank" href="https://thehabitfactor.com/templates"><strong>thehabitfactor.com/templates</strong></a></p><p><strong>“No Fifth Element” Challenge (PRIZE MONEY) </strong>The model is falsifiable. Be the first to disprove its elemental claim (non-emergent, irreducible, causally independent), fifth element and win $1,000. Official entry here: <a target="_blank" href="https://unifiedbehaviormodel.com">https://unifiedbehaviormodel.com</a></p><p><strong>Architect Mode vs. Tenant Mode</strong>UBM gives you a choice: live on autopilot… or design your life’s BES on purpose.</p><p><strong>Behavioral Literacy = The 4th R</strong>Reading, wRiting, aRithmetic… and now, BehavioR.A modern education requires the tools to <em>understand and shape behavior in a modern internet, smartphone and AI economy</em></p><p><strong>Tracking as a Superpower</strong>Behavior tracking isn’t just data—it strengthens focus, builds awareness, affirms your intention—a lot of people say “things”—tracking proves it. Behavior/Habit tracking literally trains your brain (aMCC, anyone?).</p><p><strong>“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” —Marcel Proust</strong></p><p>📥 [<a target="_blank" href="https://zenodo.org/records/15844153"><strong>Download the Whitepaper]</strong></a><strong>🎧 [Listen to THIS Episode ☝️]</strong></p><p>UBM is the map. The model. The compass.</p><p>It’s time to raise the standard for behavioral literacy—<em>together</em>.</p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://habits2goals.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_2">habits2goals.substack.com/subscribe</a>
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30 MIN
The Art of Abstract Thought: Your Human Edge in an AI World
JUL 17, 2025
The Art of Abstract Thought: Your Human Edge in an AI World
<p><em>“What is the sound of one hand clapping?”</em>— Zen Koan</p><p>Let’s start with a confession.</p><p>Developing the <strong>Unified Behavioral Model (UBM)</strong> revealed, in many ways, a side quest I didn’t expect: Helping large language models (LLMs) navigate the mental spaghetti we humans lovingly call <em>“logic”</em>—which, if followed faithfully, often leads straight to <em>paradox</em>.</p><p>You know—the deep, crunchy stuff:</p><p>Body vs. environment</p><p>Emotion vs. feeling</p><p>Skill vs. habit</p><p>Logic vs. illogic</p><p>These aren’t just philosophical speed bumps.They’re full-blown conceptual cul-de-sacs.Every time the system—human <em>or</em> machine—hits one, it either freezes or splinters into a dozen confident-but-confused directions.</p><p>What <em>Is</em> Abstract Thought, Anyway?</p><p><em>Get it?</em> </p><p>To “draw away”</p><p>It’s not about sounding smart or solving puzzles.</p><p><strong>Frankly, it’s your one real edge over AI—for now.</strong></p><p>It’s about <strong>seeing things and </strong><strong><em>thinking</em></strong><strong> </strong><strong><em>differently</em></strong>, especially when the pieces don’t fit.</p><p>It’s Picasso and Pollock pulling apart realism.</p><p>It’s Einstein “riding a beam of light”.</p><p>It’s Lao Tzu explaining how “The soft and the weak overcome the hard and the strong.”</p><p>Abstract thinking is cognitive <em>flexibility</em> —it’s a different lens to process, beyond logic.</p><p>It’s the ability to zoom out and remove the frame.</p><p>To hold logic <em>and</em> contradiction in the same hand, without blowing a fuse.</p><p>So, we deliberately choose to go back to <em>FUNDAMENTALS</em>.</p><p>Not to simplify, but to clarify.</p><p>Not to dumb down, but to dissolve—to <em>draw away</em> from false binaries.</p><p>Because here’s the thing about dichotomies: Most aren’t real.</p><p>They’re often tradition wrapped in Latin, handed down like sacred scrolls, passed around in conference halls and research papers.</p><p>They survive not because they’re accurate, but because they’re <em>familiar</em>.</p><p><strong>“If you can't explain it simply, you don't understand it well enough.” ~Einstein</strong></p><p>And that’s how the Unified Behavioral Model emerged: Not from divine inspiration, but moderate exasperation.</p><p>Not from clarity, but from watching both brilliant humans <em>and</em> state-of-the-art LLMs get trapped in mental corners built by… You guessed it: <em>LOGIC.</em></p><p><em>Behaviorally speaking:</em></p><p><strong>Is the environment separate from the body?</strong>Not really. Both are environmental stimulants.If a headache doesn’t change your mood and behavior, just like an idiot screaming at a baseball game, let me know.</p><p><strong>Are emotions and feelings different?</strong>Functionally perhaps? Not elementally. Both relay information.They’re conduits—waves influencing your Behavior Echo-System.</p><p><strong>What about habits and skills?</strong>Turns out, they’re more alike than different. Both are behaviors shaped through repetition, refined over time until they become automatic. Intentional or not, they’re built the same way.</p><p><strong>How do we reconcile logic and illogic?</strong>Reconcile? Even the most “logical” among us do spectacularly irrational things—because we’re driven by meaning, by narrative, by the stories we tell ourselves.Logic and illogic aren’t separate. They’re co-pilots.</p><p>So if you want to teach a machine how behavior works, we first have to ‘draw away’ the various dichotomies logic has constructed.</p><p><em>And once those dissolve?</em></p><p><strong>The behavior model doesn’t need to be built.</strong></p><p>It simply... emerges.</p><p>Google: “Why doesn’t a unified behavior model exist?”</p><p><strong>The answer begins with </strong><strong><em>complexity</em></strong>.</p><p>Complexity created by <em>distinctions</em> (above) that are both very important AND <em>fundamentally</em> (behaviorally speaking), not so important.</p><p><em>Like jiggling the old TV antenna for the hundredth time, and suddenly the picture locks in—clear as day, as though it was never scrambled at all.</em></p><p>Turns out, it <em>—A UNIFIED BEHAVIOR MODEL—does</em> exist. ☝️</p><p>It just had to be excavated from under layers of distinctions, logic, and dichotomies.</p><p>Logic is linear.</p><p>Behavior, like the human experience, is abstract.</p><p><strong>This is elemental behavioral literacy. This is the Unified Behavioral Model (UBM)</strong></p><p>We didn’t invent it—we <em>excavated</em> it.</p><p>It was buried.</p><p>Habits 2 Goals Premium by Martin Grunburg is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p><p>“What is your face before your parents were born?” — Zen Koan</p><p>Because while machines crunch data, <strong>humans connect dots</strong>.</p><p>While models can simulate logic, <strong>you can sit with uncertainty</strong>.</p><p>When you can <strong>envision a bigger picture,</strong> the frames dissolve.</p><p>“Reflection” (Man Sitting) M. Grunburg 1987</p><p>Elemental behavioral science shouldn't be reserved for labs and lectures. We teach adolescents the <strong><em>ABCs</em></strong> and <strong><em>123s</em></strong> —elemental math and grammar. We can, and should, teach elemental behavior. Maybe abstract thinking will come along for the ride.</p><p><strong>“Experience and knowledge don’t arrive with labels, silos, or departments—we create those. Sometimes those distinctions are incredibly useful (like language itself). And sometimes—</strong><strong><em>also like language</em></strong><strong>—they make problem-solving harder than it needs to be.”</strong></p><p><strong>🚨 #TrueStory: </strong><strong><em>Habit Tracking News Breakthrough!</em></strong>Read what the new science <em>reveals about the unmistakable power of</em> habit tracking in the UBM White paper.</p><p>Grab your <strong>free white paper</strong> (see <strong>Section 7.0</strong>) —> Just one week ‘old’ and 200+ downloads already, <a target="_blank" href="https://zenodo.org/records/15844153"><strong>https://zenodo.org/records/15844153</strong></a><strong>P.S.</strong> Reminder: The <strong>Unified Behavioral Model™ (UBM)</strong> is the first behavioral model to be both <strong><em>falsifiable</em></strong> and <strong><em>unified</em></strong>—meeting the scientific gold standard of Ph.D.-level rigor.</p><p>Everyone (not just academics) is invited to download the paper and explore the <strong>“No Fifth Element” Challenge</strong>—with a <strong>$1,000 prize</strong> on the line.</p><p>Grab your <strong>free white paper</strong> (see <strong>Section 7.0</strong>) —> Just one week ‘old’ and 200+ downloads already, <a target="_blank" href="https://zenodo.org/records/15844153"><strong>https://zenodo.org/records/15844153</strong></a></p><p>📄 Grab the free habit tracking template: <a target="_blank" href="https://thehabitfactor.com/templates">thehabitfactor.com/templates</a></p><p><a target="_blank" href="%%share_url%%">Share</a></p><p><strong><em>The Trilogy: WARNING! DO NOT READ THESE BOOKS!!!</em></strong></p><p><a target="_blank" href="https://amzn.to/40MvuiB"><strong>The Habit Factor®</strong></a><strong>: </strong>Habit alignment, momentum and daily wins!</p><p><a target="_blank" href="https://amzn.to/4auDR5P"><strong>The Pressure Paradox™</strong></a>: Productivity, Performance & Peace of Mind.</p><p><a target="_blank" href="https://amzn.to/4jyrA4A"><strong><em>EVERYTHING</em></strong></a>: The stories you tell yourself heavily influence ‘<em>everything.</em>’</p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://habits2goals.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_2">habits2goals.substack.com/subscribe</a>
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39 MIN