<description>&lt;p&gt;&lt;strong&gt;Happppppppppy New Year!!!&lt;/strong&gt; 🎉&lt;/p&gt;&lt;p&gt;Here’s to a &lt;strong&gt;safe, prosperous, and phenomenally clear 2026&lt;/strong&gt;…a year full of &lt;em&gt;growth, action, and gratitude.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;I’m deeply grateful for your &lt;strong&gt;readership, participation, and contributions.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;May the FORCE of UBM be with you!&lt;/strong&gt; 🎉🍾🥂🎆Tony Robbins shares a story that he’s probably told a few thousand times.&lt;/p&gt;&lt;p&gt;It’s his origin story.&lt;/p&gt;&lt;p&gt;Same story. Over and over.&lt;/p&gt;&lt;p&gt;You don’t get to write the bestseller and disappear.&lt;/p&gt;&lt;p&gt;I used to think that was the case.&lt;/p&gt;&lt;p&gt;Nope.&lt;/p&gt;&lt;p&gt;You show up. Day after day. Again and again.&lt;/p&gt;&lt;p&gt;And, you keep telling &lt;em&gt;your story.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;Nobody records a podcast episode and vanishes.&lt;/p&gt;&lt;p&gt;&lt;em&gt;If your work really helps people, you keep showing up and producing.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;Over and over…&lt;/p&gt;&lt;p&gt;500+ episodes later... here we are…&lt;/p&gt;&lt;p&gt;So, yes, it used to kill me to tell my Catalina Classic (32-mile, open-ocean paddle) story over and over.&lt;/p&gt;&lt;p&gt;Now I get it.&lt;/p&gt;&lt;p&gt;It’s just part of the territory.&lt;/p&gt;&lt;p&gt;I love Tony’s origin story… and it goes something like this…&lt;/p&gt;&lt;p&gt;He’s seventeen-ish… late 70’s&lt;/p&gt;&lt;p&gt;A friend of his father’s invites him to earn some extra money moving furniture over the weekend.&lt;/p&gt;&lt;p&gt;Tony’s hustle— energy—stood out. So the guy invites him to lunch; mid-sandwich, Tony asks: “How did you become successful?”&lt;/p&gt;&lt;p&gt;The guy pauses, smiles, and says, “Honestly? I went to a seminar.”&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Tony blinks. “What’s a seminar?”&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;The man explains:&lt;/p&gt;&lt;p&gt;&lt;em&gt;A seminar is where someone who’s accomplished something—figured out a few things—gets on a stage and shares the very best lessons… He teaches things that will literally shave years of struggle off your life… all boiled down into about three hours.&lt;/em&gt;&lt;/p&gt;&lt;p&gt;Tony exclaims, “Wow! That sounds amazing. Can you get me in?”&lt;/p&gt;&lt;p&gt;The guy nods. “I probably could. But I won’t.”&lt;/p&gt;&lt;p&gt;“…Wait—what?” Tony’s confused.&lt;/p&gt;&lt;p&gt;Mentor-guy says, “Look, if I give it to you for free, you’re not going to value it.”&lt;/p&gt;&lt;p&gt;Tony asks, “How much is it?”&lt;/p&gt;&lt;p&gt;“It’s about forty bucks.”&lt;/p&gt;&lt;p&gt;Tony stares. “That’s a week’s pay. No way!”&lt;/p&gt;&lt;p&gt;The guy replies—without missing a beat: “Cool. Enjoy the next twenty years of struggle.”&lt;/p&gt;&lt;p&gt;Tony scrapes the money together.&lt;/p&gt;&lt;p&gt;Goes to the seminar.&lt;/p&gt;&lt;p&gt;Ultimately, he becomes the speaker’s protégé—Jim Rohn, who at the time was selling his &lt;em&gt;Adventures in Achievement&lt;/em&gt; course.&lt;/p&gt;&lt;p&gt;Then, as they say in storybook land,&lt;/p&gt;&lt;p&gt;&lt;strong&gt;THE REST IS HISTORY…Why Share That Story?&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;I’m guessing you know.&lt;/p&gt;&lt;p&gt;&lt;a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture"&gt;&lt;strong&gt;Behavior Architecture&lt;/strong&gt;&lt;/a&gt; is the product of my twenty-plus years of struggle.&lt;/p&gt;&lt;p&gt;The books: &lt;em&gt;The Habit Factor&lt;/em&gt;, &lt;em&gt;The Pressure Paradox&lt;/em&gt;, &lt;em&gt;Everything is a F&lt;/em&gt;cking Story.*&lt;/p&gt;&lt;p&gt;Together, they laid the foundation.&lt;/p&gt;&lt;p&gt;Now, they’ve given rise to something &lt;a target="_blank" href="https://unifiedbehaviormodel.com/"&gt;&lt;strong&gt;unprecedented&lt;/strong&gt;&lt;/a&gt;:&lt;/p&gt;&lt;p&gt;the first &lt;strong&gt;elemental, unified, goal-directed, and falsifiable model&lt;/strong&gt; of behavior.&lt;/p&gt;&lt;p&gt;Nearly six months after publication, every attempt by behavioral scientists as well as top LLM/AI has been unsuccessful.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;UBM stands. 1500 downloads later…. a scientific response/presentation to the field’s imperative for a unified framework.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Done.&lt;/p&gt;&lt;p&gt;------&lt;strong&gt;UBM has a single mission:&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;To deliver the clearest, most practical, holistic framework to help anyone architect their habits, skills, goals, and life.&lt;/p&gt;&lt;p&gt;Not just theory.Not just big ideas.But &lt;em&gt;in practice&lt;/em&gt;—a scientifically validated, proven framework.&lt;/p&gt;&lt;p&gt;Yes, &lt;em&gt;proven&lt;/em&gt;.&lt;/p&gt;&lt;p&gt;Let’s be clear:&lt;strong&gt;Nobody else in the world can say that. That’s not boasting. It’s science.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Of course… YES! It’s backed by a &lt;strong&gt;110% money-back guarantee.&lt;/strong&gt;(Seriously. Full details on the site.)&lt;/p&gt;&lt;p&gt;Here’s the funny thing...&lt;/p&gt;&lt;p&gt;When there’s &lt;strong&gt;ZERO RISK, &lt;/strong&gt;the &lt;em&gt;real&lt;/em&gt; challenge reveals itself.&lt;/p&gt;&lt;p&gt;It’s no longer about the course.&lt;/p&gt;&lt;p&gt;It’s no longer about its value.&lt;/p&gt;&lt;p&gt;It’s definitely not about the science.&lt;/p&gt;&lt;p&gt;It’s about the &lt;strong&gt;MIRROR&lt;/strong&gt;.&lt;/p&gt;&lt;p&gt;&lt;em&gt;Because if the program delivers—&lt;/em&gt;If it offers what one participant of FC-01 (Australian CEO) described in his review(let me see if I have this correct… ; )&lt;/p&gt;&lt;p&gt;“&lt;strong&gt;UNBELIEVABLE VALUE&lt;/strong&gt;”&lt;/p&gt;&lt;p&gt;Then the question is rarely about the &lt;em&gt;money&lt;/em&gt;.&lt;/p&gt;&lt;p&gt;It’s about &lt;em&gt;YOU&lt;/em&gt;.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Are you ready to do the work?&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;Behavior Architecture is the last behavior-change course you’ll need.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Risk-free. Guaranteed.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;The &lt;strong&gt;Founders Cohort 01 (FC-01)&lt;/strong&gt; experience was sooooo GOOOOOOOD….&lt;em&gt;Here’s your special offer:&lt;/em&gt;&lt;/p&gt;&lt;p&gt;The NEW YEAR, NEW SCIENCE, FINALLY, NEW YOU. &lt;a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=NewScience"&gt;&lt;strong&gt;50% OFF enrollment!!&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Until &lt;strong&gt;January 7, 2026, or as available.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;That’s &lt;strong&gt;HALF-OFF&lt;/strong&gt;&lt;em&gt;PLUS,&lt;/em&gt; a &lt;strong&gt;110% risk-free guarantee.&lt;/strong&gt;&lt;/p&gt;&lt;p&gt;See you on the inside!&lt;/p&gt;&lt;p&gt;👇&lt;strong&gt;PROMO CODE:&lt;/strong&gt; “NewScience”Grab your &lt;a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=NewScience"&gt;&lt;strong&gt;&lt;em&gt;50% OFF!&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;New Year. 🎆New Science. 🔬New You. 💪🏽&lt;/strong&gt;&lt;/p&gt; &lt;br/&gt;&lt;br/&gt;This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit &lt;a href="https://habits2goals.substack.com/subscribe?utm_medium=podcast&amp;#38;utm_campaign=CTA_2"&gt;habits2goals.substack.com/subscribe&lt;/a&gt;</description>

Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

Martin Grunburg

What’s a Seminar?

JAN 2, 202623 MIN
Habits 2 Goals: The Habit Factor® Podcast with Martin Grunburg

What’s a Seminar?

JAN 2, 202623 MIN

Description

<p><strong>Happppppppppy New Year!!!</strong> 🎉</p><p>Here’s to a <strong>safe, prosperous, and phenomenally clear 2026</strong>…a year full of <em>growth, action, and gratitude.</em></p><p>I’m deeply grateful for your <strong>readership, participation, and contributions.</strong></p><p><strong>May the FORCE of UBM be with you!</strong> 🎉🍾🥂🎆Tony Robbins shares a story that he’s probably told a few thousand times.</p><p>It’s his origin story.</p><p>Same story. Over and over.</p><p>You don’t get to write the bestseller and disappear.</p><p>I used to think that was the case.</p><p>Nope.</p><p>You show up. Day after day. Again and again.</p><p>And, you keep telling <em>your story.</em></p><p>Nobody records a podcast episode and vanishes.</p><p><em>If your work really helps people, you keep showing up and producing.</em></p><p>Over and over…</p><p>500+ episodes later... here we are…</p><p>So, yes, it used to kill me to tell my Catalina Classic (32-mile, open-ocean paddle) story over and over.</p><p>Now I get it.</p><p>It’s just part of the territory.</p><p>I love Tony’s origin story… and it goes something like this…</p><p>He’s seventeen-ish… late 70’s</p><p>A friend of his father’s invites him to earn some extra money moving furniture over the weekend.</p><p>Tony’s hustle— energy—stood out. So the guy invites him to lunch; mid-sandwich, Tony asks: “How did you become successful?”</p><p>The guy pauses, smiles, and says, “Honestly? I went to a seminar.”</p><p><strong>Tony blinks. “What’s a seminar?”</strong></p><p>The man explains:</p><p><em>A seminar is where someone who’s accomplished something—figured out a few things—gets on a stage and shares the very best lessons… He teaches things that will literally shave years of struggle off your life… all boiled down into about three hours.</em></p><p>Tony exclaims, “Wow! That sounds amazing. Can you get me in?”</p><p>The guy nods. “I probably could. But I won’t.”</p><p>“…Wait—what?” Tony’s confused.</p><p>Mentor-guy says, “Look, if I give it to you for free, you’re not going to value it.”</p><p>Tony asks, “How much is it?”</p><p>“It’s about forty bucks.”</p><p>Tony stares. “That’s a week’s pay. No way!”</p><p>The guy replies—without missing a beat: “Cool. Enjoy the next twenty years of struggle.”</p><p>Tony scrapes the money together.</p><p>Goes to the seminar.</p><p>Ultimately, he becomes the speaker’s protégé—Jim Rohn, who at the time was selling his <em>Adventures in Achievement</em> course.</p><p>Then, as they say in storybook land,</p><p><strong>THE REST IS HISTORY…Why Share That Story?</strong></p><p>I’m guessing you know.</p><p><a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture"><strong>Behavior Architecture</strong></a> is the product of my twenty-plus years of struggle.</p><p>The books: <em>The Habit Factor</em>, <em>The Pressure Paradox</em>, <em>Everything is a F</em>cking Story.*</p><p>Together, they laid the foundation.</p><p>Now, they’ve given rise to something <a target="_blank" href="https://unifiedbehaviormodel.com/"><strong>unprecedented</strong></a>:</p><p>the first <strong>elemental, unified, goal-directed, and falsifiable model</strong> of behavior.</p><p>Nearly six months after publication, every attempt by behavioral scientists as well as top LLM/AI has been unsuccessful.</p><p><strong>UBM stands. 1500 downloads later…. a scientific response/presentation to the field’s imperative for a unified framework.</strong></p><p>Done.</p><p>------<strong>UBM has a single mission:</strong></p><p>To deliver the clearest, most practical, holistic framework to help anyone architect their habits, skills, goals, and life.</p><p>Not just theory.Not just big ideas.But <em>in practice</em>—a scientifically validated, proven framework.</p><p>Yes, <em>proven</em>.</p><p>Let’s be clear:<strong>Nobody else in the world can say that. That’s not boasting. It’s science.</strong></p><p>Of course… YES! It’s backed by a <strong>110% money-back guarantee.</strong>(Seriously. Full details on the site.)</p><p>Here’s the funny thing...</p><p>When there’s <strong>ZERO RISK, </strong>the <em>real</em> challenge reveals itself.</p><p>It’s no longer about the course.</p><p>It’s no longer about its value.</p><p>It’s definitely not about the science.</p><p>It’s about the <strong>MIRROR</strong>.</p><p><em>Because if the program delivers—</em>If it offers what one participant of FC-01 (Australian CEO) described in his review(let me see if I have this correct… ; )</p><p>“<strong>UNBELIEVABLE VALUE</strong>”</p><p>Then the question is rarely about the <em>money</em>.</p><p>It’s about <em>YOU</em>.</p><p><strong>Are you ready to do the work?</strong></p><p>Behavior Architecture is the last behavior-change course you’ll need.</p><p><strong>Risk-free. Guaranteed.</strong></p><p>The <strong>Founders Cohort 01 (FC-01)</strong> experience was sooooo GOOOOOOOD….<em>Here’s your special offer:</em></p><p>The NEW YEAR, NEW SCIENCE, FINALLY, NEW YOU. <a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=NewScience"><strong>50% OFF enrollment!!</strong></a></p><p>Until <strong>January 7, 2026, or as available.</strong></p><p>That’s <strong>HALF-OFF</strong><em>PLUS,</em> a <strong>110% risk-free guarantee.</strong></p><p>See you on the inside!</p><p>👇<strong>PROMO CODE:</strong> “NewScience”Grab your <a target="_blank" href="https://maven.com/thehabitfactor/behavior-architecture?promoCode=NewScience"><strong><em>50% OFF!</em></strong></a></p><p><strong>New Year. 🎆New Science. 🔬New You. 💪🏽</strong></p> <br/><br/>This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://habits2goals.substack.com/subscribe?utm_medium=podcast&#38;utm_campaign=CTA_2">habits2goals.substack.com/subscribe</a>