If you have followed the progress of this show since the beginning, you can see the evolution of what we talk about. In the beginning it was about brands and Master Distillers, then when we started Pursuit Spirits we were introduced into the world of brokers and the middle layer of people who own barrels without brands. That information has made its way to you and now you know more about the market. But that brokered market is heavily guarded. It's a series of handshakes, phone calls, and emails with excel spreadsheets with prices to see what's available. However, Rob Arnold with Barrel Hub is trying to make access easier for everyone. Rob isn't new to this game. He spent his undergraduate in Texas and is the person responsible for the pecan yeast strain used by TX Whiskey to this day. We talk about his background and how that led to the idea of creating a portal where industry folks can buy and sell barrels on the wholesale market.

Show Notes:

• 00:00-Introduction to Bourbon Pursuit and Market Evolution
• 03:10-The Brokered Whiskey Market and Its Challenges
• 05:56-Rob Arnold's Background and Innovative Ideas
• 09:07-The Role of Yeast in Whiskey Production
• 11:53-The Journey of TX Whiskey and Its Unique Identity
• 15:08-Navigating the Craft Whiskey Landscape
• 17:53-The Science Behind TX Whiskey's Yeast
• 21:09-The Impact of Pernod Ricard's Acquisition
• 30:07-Navigating Challenges During COVID-19
• 32:23-The Science of Whiskey: Writing and Education
• 36:00-Innovative Barrel Financing Solutions
• 40:40-Introducing Barrel Hub: A Marketplace for Whiskey
• 46:12-Transparency in the Whiskey Market
• 52:44-Empowering Entrepreneurs in the Whiskey Industry
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