We all know music and whiskey just inherently go together, but how do you actually build a successful business around that synergy? In this episode, we're sitting down with Ryan Gill, the Director of Marketing and Brand Development for Three Chord Bourbon. Ryan’s journey is pretty cool because he started his life in music production. He takes us through his early days running liquor stores in Memphis, where he first saw the magic of music and whiskey intertwine, straight through to his current role leading brand vision at Three Chord. We get into the inception of Three Chord and where Neil Girlado becomes a face of it. Plus, we dive into their innovative tactics, from artist collaborations to cool limited releases, and he even pitches us some great ideas for immersive experiences, like acoustic sessions right there in the liquor store. I'm you're a huge music junkie, this one's for you. Show Notes: Ryan Gill's origins in retail and concert promotion Journey from liquor store manager to brand leader at Three Chord Bourbon The role of Dock 52 in his whiskey career Three Chord's mission to bridge music and whiskey cultures Creative branding strategies and artist collaborations Insights into the whiskey blending process Building community within the whiskey and music industries The concept of immersive retail experiences through acoustic sessions Learn more about your ad choices. Visit megaphone.fm/adchoices