<p>From commanding the cycling circuit with Team Canada to building an 8-figure enterprise, Rob Fraser reveals the sophisticated mental models that drive exceptional performance. This isn't about sports metaphors—it's a masterclass in translating elite competitive principles into business strategy.</p> <p><br /></p> <p>Rob Fraser is the owner and operator of the sock company OUTWAY.</p> <p><br /></p> <p>In this conversation, Rob and Shane discuss focus, executing under pressure, growing a business from hustling on the street to over 10 million in sales in a few years, how OUTWAY was almost destroyed, and arranging your life to operate at a consistently high level for a long time.</p> <p><br /></p> <p>As a special offer to listeners, the TKP community can get 30% off using the code SHANE at checkout. https://outway.com/ </p> <p><br /></p> <p><strong>Newsletter</strong> </p> <p>The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/</p> <p><br /></p> <p><strong>Upgrade</strong></p> <p>If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.</p> <p><br /></p> <p><strong>Follow Me:</strong></p> <p>Instagram: https://www.instagram.com/farnamstreet</p> <p>Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/</p> <p><br /></p> <p><strong>Follow Rob:</strong></p> <p>X: https://x.com/robbfraser</p> <p>LinkedIn: https://www.linkedin.com/in/robbfraser/</p> <p><br /></p> <p><strong>Sponsors</strong>:</p> <p>Somewhere.com https://www.somewhere.com/</p> <p>Overlap: https://www.joinoverlap.com/ </p>

The Knowledge Project with Shane Parrish

Farnam Street

Tour de Force: The Story of a $10M Sock Brand | Rob Fraser

OCT 15, 202498 MIN
The Knowledge Project with Shane Parrish

Tour de Force: The Story of a $10M Sock Brand | Rob Fraser

OCT 15, 202498 MIN

Description

<p>From commanding the cycling circuit with Team Canada to building an 8-figure enterprise, Rob Fraser reveals the sophisticated mental models that drive exceptional performance. This isn't about sports metaphors—it's a masterclass in translating elite competitive principles into business strategy.</p> <p><br /></p> <p>Rob Fraser is the owner and operator of the sock company OUTWAY.</p> <p><br /></p> <p>In this conversation, Rob and Shane discuss focus, executing under pressure, growing a business from hustling on the street to over 10 million in sales in a few years, how OUTWAY was almost destroyed, and arranging your life to operate at a consistently high level for a long time.</p> <p><br /></p> <p>As a special offer to listeners, the TKP community can get 30% off using the code SHANE at checkout. https://outway.com/ </p> <p><br /></p> <p><strong>Newsletter</strong> </p> <p>The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/</p> <p><br /></p> <p><strong>Upgrade</strong></p> <p>If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.</p> <p><br /></p> <p><strong>Follow Me:</strong></p> <p>Instagram: https://www.instagram.com/farnamstreet</p> <p>Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/</p> <p><br /></p> <p><strong>Follow Rob:</strong></p> <p>X: https://x.com/robbfraser</p> <p>LinkedIn: https://www.linkedin.com/in/robbfraser/</p> <p><br /></p> <p><strong>Sponsors</strong>:</p> <p>Somewhere.com https://www.somewhere.com/</p> <p>Overlap: https://www.joinoverlap.com/ </p>