Foundational Fix Part 2: Why Your Content Keeps Falling Flat (And the Fix)

Do you feel like your content should be working but it still isn’t resonating or converting with potential clients? In today’s second episode of the Foundational Fix series, Andrea and Taleesa are giving you tips on how to create service-specific content around emotions and desired outcomes rather than just focusing on treatments and devices. Listen to this episode to learn a simple framework you can use to create content that focuses on real emotions, fears, and private thoughts your clients are having and how you can make sure your captions are emotionally resonating with potential clients. If you enjoyed this episode please share, rate and review it! Also mentioned in today’s episode: Content fails at translation, not ideas 2:40 The feeling is the message, not the treatment or device 4:14 The 3 content buckets + the “removal test” framework 20:52 Links: Work with us: https://smithandcrawford.com/dfy Link to book a demo call with us: https://portal.smithandcrawford.com/public/appointment-scheduler/61d5c7d8713ec2457d84ce7a/schedule Estie Social Suite: https://smithandcrawford.com/aesthetically-social-suite Show transcripts: https://smithandcrawford.com/notes Email us: [email protected] Join our newsletter: https://smithandcrawford.com/newsletter https://calendly.com/smithandcrawford/30-min-strategy-session?back=1&month=2024-10 https://calendly.com/smithandcrawford/aesthetically-discovery-call?back=1&month=2024-08 https://smithandcrawford.com/