Ask an Influencer: Gen Z Searches for Wellness Without the Overwhelm
Gen Z is redefining wellness—moving away from perfection, complicated routines, and fear-based messaging in favor of a simpler, more realistic approach to feeling good.In this episode of Ask an Influencer, Robyn and Brooke sit down with Candice, the wellness creator behind Thrive with Candice and a future registered dietitian, to explore how younger consumers are approaching health differently. Candice shares how she makes wellness information easier to understand, why authenticity matters more than ever, and what brands need to know to build trust with Gen Z.In this episode, we discuss:Candice’s mission to simplify health and wellness for her audienceHow Gen Z’s approach to wellness differs from previous generationsThe tension between social media’s quick-fix culture and a more holistic view of healthWhy foundational habits like sleep, nutrition, movement, and stress management still matter mostHow to make healthier choices without complicated routines or an all-or-nothing mindsetThe importance of accessibility and affordability in wellnessWhat authenticity looks like in brand partnerships and product recommendationsHow brands can connect with Gen Z through credible, relatable, and transparent messagingThe natural wellness brands Candice trusts—and what earns that trustConnect with Candice:InstagramTikTokYouTube See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.