BTB197: How Jayson Gaignard Raised $200K on Kickstarter for His Book Launch

We’re back with Jayson Gaignard, author of Community Made: The Truth About Success and the Relationships That Created It. Jayson is a veteran entrepreneur known for building communities and bringing entrepreneurs together through his invite-only events, with past guests including Tim Ferriss, Marc Ecko, and Dave Asprey. His work has also been featured in Forbes, Lifehacker, and Business Insider. In this episode, Jayson breaks down the strategy behind his Kickstarter campaign and why he chose to build his book launch around relationships rather than reach alone. We talk about using Kickstarter to test audiences, getting books into the hands of the right readers, using bulk orders as a distribution strategy, and building around the idea of 1,000 true fans. He also shares how documenting the writing process helped build support for the book long before he ever asked anyone to buy it. Tune in to hear how he put the ideas behind Community Made into practice and built his book marketing strategy around relationships, community, and getting the right people invested early. Check out Community Made here: https://a.co/d/04ZhFQYJ Learn more about Jayson and his work here: https://www.jaysongaignard.com/ — Subscribe and leave a review. Your support helps more people discover the show, the author and their books.  — Subscribe to our popular weekly 3-2-1 newsletter and get 3 book marketing secrets, 2 useful links, and 1 book recommendation delivered straight to your inbox every week. Sign up here:https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at [email protected]