ChatGPT Ads and AI Advertising: How Conversational AI Is Changing Audience Targeting | Behind the Numbers

How is AI changing how marketers find, target, and retarget audiences? In this podcast episode, EMARKETER principal analyst, Nate Elliott, speaks with Katy Friday, Regional Vice President of sales at StackAdapt and Samantha Jacobson, Vice President of Monetization Partnerships at OpenAI. The three discuss how conversational AI and ChatGPT advertising are changing audience strategy, why first-party data matters more, and practical advice for CMOs. Listen wherever you get your podcasts, or watch on YouTube or Spotify.   Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-chatgpt-ads-ai-advertising-how-conversational-ai-changing-audience-targeting-behind-numbers © 2026 EMARKETER     StackAdapt is the leading AI advertising and orchestration platform marketers rely on. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience.