How GIFs Outlive the Moment | Behind the Numbers

In today’s podcast episode, we discuss what makes certain moments GIF-worthy, how young people are changing the way GIFs are created, shared, and understood, and how brands use GIFs to connect with and engage their audiences. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Minda Smiley, and Lindsay Aston, Senior Managing Director at GIPHY, for the discussion. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: [email protected] For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at [email protected] For a transcript of this episode click here: https://www.emarketer.com/content/podcast-how-gifs-outlive-moment © 2026 EMARKETER Want to reach your customers where they’re already talking? Over the past decade, GIPHY has built a platform used daily by millions everywhere conversations are happening. Now, GIPHY Ads enables brands to connect with their audiences through ads people share, not just see. For more, head to ads.giphy.com.