Land O'Lakes Is Building Brand Authenticity Through Purpose-Driven Marketing | Reimagining Retail

In today’s podcast episode, we explore how a brand with as much history as Land O’Lakes can stay culturally relevant without getting stuck in nostalgia. We also dive into what real authenticity looks like and how to identify the right things to measure.   Tune in for a conversation featuring Suzy Davidkhanian, Vice President of Content and host; Rachel Wolff, EMARKETER Analyst; and Heather Malenshek, Chief Marketing Officer at Land O’Lakes.   Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters   Follow us on Instagram at: https://www.instagram.com/emarketer/   For sponsorship opportunities contact us: [email protected]   For more information visit: https://www.emarketer.com/advertise/   Have questions or just want to say hi? Drop us a line at [email protected]    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-land-o-lakes-building-brand-authenticity-through-purpose-driven-marketing-reimagining-retail   © 2026 EMARKETER Smart Supply by AI Digital is the supply intelligence layer built for programmatic buyers. Powered by AI and 450+ media experts, it scores and gates every bid request across 12 SSPs before your DSP bids, so inventory arrives optimized for your KPI, with every AI decision visible. Learn more at aidigital.com