Ep #94 - 5 Reasons Why I Always Use Membership Models

Send us Fan Mail What if the way you price your services is the reason you're stressed, stuck selling, and watching patients walk out confused? In this solo episode, Jody breaks down the pricing model she recommends to every hormone clinic she works with — and the five reasons she'll never stop recommending it. After nearly a hundred episodes, pricing is the question that comes up more than any other, so Jody finally lays out exactly why she's such a big believer in the membership model, and what kind of membership actually works (hint: it's not the monthly-fee-for-a-discount version). Drawing on her years inside the Orlando clinic she helped grow to $4 million, Jody shares how a membership model kept revenue on pace through 2020, why cutting every service except hormones for a full year was the turning point for that practice, and the simple three-step patient flow that produced a 97% close rate. She also gets real about the hardest moment in any consult — the pricing conversation — and why most business experts can't help you with it because they've never sat at that table. Whether you're thinking about launching a membership or you already have one and you're second-guessing it because a few patients pushed back, this episode will give you clarity and confidence to stick with it. Topics covered: - Fee for service vs. bundles vs. memberships, and which membership model actually works - How memberships create runway and predictable profit (and got one clinic through COVID) - Why keeping patients is more patient-centric than chasing new ones - The "less is more" decision that set up a $4 million practice - How memberships take the selling out of your practice - The easier add-on conversation when patients don't pay at the visit - The consult-to-yes flow behind a 97% close rate - Why you can't be the solution for everyone, and what a fair membership looks like Have a pricing question? Join The Accelerator, AMP's free community for clinic owners, and ask Jody, Patrick, and Jamie directly: https://accelerator.acceleratedmedicalpractices.com/ Connect with Jody:  Book a strategy session: https://acceleratedmedicalpractices.com/book-a-consultation-call/  Practice Automation System: https://acceleratedmedicalpractices.com/our-services/practice-automation-system/  Email: [email protected]  Instagram: https://www.instagram.com/acceleratedmedicalpractices  Facebook: https://www.facebook.com/acceleratedmedicalpractices Want the whole system? Join my Content Workshop:  How to Create a Month of Content in Under 4 Hours and learn how to create a month's worth of trust-building content in just four hours a month. It's only $17: https://assets.acceleratedmedicalpractices.com/amp-content-workshop This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable.  If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect!  Or email Jody at [email protected].  🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!  Get The AMP Report Instagram Facebook LinkedIn YouTube Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...