Beyond Hormones, The Business of Wellness | Podcast Guru

Details

Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in. Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode. You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry. If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.

Recent Episodes

Ep #98 - Selling Is the Transfer of Enthusiasm: 25 Years of Cash-Pay Lessons from a Chiropractor Turned Functional Medicine Doc

Send us Fan Mail Do you blink when you quote your prices? Dr. Kevin Smith used to. Then a contractor handed him a $25,000 bathroom estimate without flinching, and it changed how he thought about charging for his care. In this episode, Jody sits down with Dr. Kevin Smith, a Palmer-trained chiropractor, board-certified clinical nutritionist, and certified functional medicine practitioner who has been in practice since 2001. As founder of Chronic Condition Center outside Pittsburgh, Kevin has n...

60 MIN

Ep #97 - Your Midlife Patients Need a Health Advisor, Not a Quick Fix | Philip Blackett, Life After 40

Send us Fan Mail What's going on in your patient's head before they ever book the appointment? Philip Blackett knows, because he was that patient. On Thanksgiving Day 2024, he turned 40. On paper he had everything to be thankful for: great schools, great jobs, a business of his own, a wife, twin daughters, and a fresh start in Florida. On the inside, he was burnt out, overweight, and had no idea what came next. A 20-minute walk around the neighborhood turned into a six-month reset, and that ...

42 MIN

Ep #96 - Loved Them in the Interview, Gone in 90 Days? How to Hire Right for Your Clinic

Send us Fan Mail You loved them in the interview. Ninety days later, they were gone. Sound familiar? On this week's “How-To” episode, Jody walks clinic owners through the exact hiring process she used with every single employee in her own Orlando clinic, the process behind one of the best cultures she's ever seen in a medical office. This one lives in the W of the POWER Framework: Workforce. Jody opens with the hire that taught her the hard way. A patient liaison who was polished, warm and ...

39 MIN

Ep #95 - Her labs look perfect. So why does she still feel like crap?

Send us Fan Mail Your patient's labs say optimized. Her symptom survey says otherwise. Before you reach for a higher dose, there's one question you might be skipping: what is she eating? In this episode, Jody reconnects with Johannah Katz, a registered dietitian with a master's in applied nutrition and dietetics who now sees patients at Nourish. Johannah's path is anything but typical. She chose a career as a singer and actress, until a BRCA2-positive diagnosis sparked her return to school t...

33 MIN

Ep #94 - 5 Reasons Why I Always Use Membership Models

Send us Fan Mail What if the way you price your services is the reason you're stressed, stuck selling, and watching patients walk out confused? In this solo episode, Jody breaks down the pricing model she recommends to every hormone clinic she works with — and the five reasons she'll never stop recommending it. After nearly a hundred episodes, pricing is the question that comes up more than any other, so Jody finally lays out exactly why she's such a big believer in the membership model, and...

27 MIN