BUILDERS

Front Lines Media

Inside the religion that Flow Engineering is selling | Pari Singh

OCT 28, 202627 MIN

Description

Flow Engineering builds tooling for hardware teams that Pari likens to Git and CI/CD in software. The company just raised $50 Million at a $750 Million valuation, with eight term sheets in two weeks. In this episode of BUILDERS, Pari Singh, CEO & Founder of Flow Engineering, explains how a London team of six or seven found its beachhead among ex-SpaceX and Tesla founders in LA, why he sells "a religion as opposed to selling software," and why his TAM is narrow by design.Topics Discussed:- How automating rocket engine design revealed the need for a new class of hardware tooling- Why inbound from five-person rocket startups became the beachhead- The "GitHub didn't get big by selling to IBM" strategy- Why BYD, not Tesla, made US automakers rethink engineering- Why Pari raised in summer with little prep- Keeping a skunkworks culture as the company scales