Kyle Sattler: Getting Cannabis Businesses Found in the AI Era

Cannabis businesses face marketing challenges that most industries don't. Accounts get restricted. Content can disappear. Advertising options are limited. And now AI is changing how people discover businesses and information online. So what do you do? Kyle Sattler, co-founder of So Good, joins Stephen Eigenmann on The Canna Connect Show at CannaCon Midwest to talk about building visibility in a restricted industry. Kyle shares the story of working with a Texas dispensary that couldn't initially afford his company's services. He gave the owner four things to change on the business's Google Business Profile. Kyle says that three months later, foot traffic had increased 94.6%. From there, the conversation gets practical. Kyle shares four areas cannabis businesses should pay attention to on Google: choosing the right category, consistently asking for reviews, adding new images, and posting updates. Stephen and Kyle also explore educational YouTube content, blogs and FAQs, AI-driven search, AEO/GEO/AIO, website crawlability, and why answering real customer questions can help businesses build authority over time. Kyle is equally clear that his approach isn't designed to produce customers overnight. He talks about the six-month to one-year mindset he asks businesses to consider when investing in long-term brand visibility, and why he'll refer a company elsewhere when what they actually need is immediate lead generation. It's a conversation about marketing, but also about something we see constantly at Canna Connect: bringing what you know into an emerging industry while staying curious enough to learn what you don't. Connect Explore the free AI Visibility Check and learn more about Kyle's work: https://sogoodteam.com/  Follow more conversations from Minnesota cannabis, subscribe to The Cannaverse, and find upcoming Canna Connect events:  https://cannaverse-newsletter.beehiiv.com/ Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.