96 \\ What is SEO, AEO and GEO and do I need all three? Why LLM SEO Isn't a New Strategy

If SEO, AEO, and GEO have you feeling like you're already behind on AI search, here's the good news: you don't need three separate strategies. In this episode, I break down what SEO, AEO (answer engine optimization), and GEO (generative engine optimization) actually mean, how they overlap, and why all three start with the same strong SEO foundations. I walk through examples for massage therapists, physical therapists, and home organizers so you can see what this looks like for a real small business. By the end, you'll know where to put your time first and how to spot when someone is selling you something you don't need. Here's what you'll hear: What SEO, AEO, and GEO each mean, in plain English (no tech dictionary required) How writing blog headers as real client questions can land you in featured snippets and AI overviews Where to find your AI overview impressions inside Google Search Console Why Google reviews, a strong about page, and consistent business info build the trust (EEAT) that helps AI tools recommend you The first steps to take for better AI visibility, and why no one can guarantee you'll show up LINKS MENTIONED IN THIS EPISODE: Blog post for this episode: https://bypwdesigns.com/llm-seo The Baby Step (1-Hour SEO Coaching Call): https://bypwdesigns.com/coaching-call P&W Designs SEO Services: https://bypwdesigns.com/seo-services/ Website: https://bypwdesigns.com/ YouTube: https://www.youtube.com/@julie.pwdesigns/videos Instagram: https://www.instagram.com/julie.pwdesigns/