In this episode of Collector Nation, Ryan Alford sits down with Zachary Owings from VeeFriends to explore how one of the most talked-about brands in the hobby is being built from the ground up.The conversation dives into the Topps partnership, product strategy, and how VeeFriends is navigating the balance between collectors, investors, and flippers.Zach also shares insight into the future of the hobby, including why fictional IP may play a bigger role than sports cards and how new collectors are entering the market.This episode is a deep dive into where collectibles are headed—and what it takes to build something that lasts.🔑 Topics CoveredVeeFriends brand strategy and growthTopps partnership and distributionCollector vs investor mindsetThe rise of fictional IP in collectiblesMarket dynamics and demand🤝 ConnectRyan Alford 👉 https://www.ryanalford.com 👉 https://www.instagram.com/ryanalford 👉 https://www.linkedin.com/in/ryanalfordZachary Owings 👉 https://www.instagram.com/zacharyowings 👉 https://www.linkedin.com/in/zacharyowingsVeeFriends 👉 https://veefriends.com