How to Handle a Failed Membership Launch

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members A failed launch can feel discouraging, especially when you put your time, energy, and expectations into creating something new. But one disappointing launch does not mean your business or membership has failed. In this episode, we look at what to do when your launch numbers don't match what you expected. You'll learn how to look at your numbers, give your launch enough time, communicate with your audience more than once, and use feedback to understand what needs to change. In this episode, you’ll learn: How to compare your email open and click-through rates with your usual numbers How repeated emails can help people who are interested but simply haven't taken action yet Why your audience is distracted by much more than competing products How to create urgency and give people a reason to take action early What to do when people unsubscribe during a launch How to ask people who didn't buy why they decided not to join If your launch didn't go the way you hoped, don't rush to label it a failure. Take a breath, look at the numbers, keep showing up, and find out what your audience is telling you. Additional Resources: Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue! Learn how to work with Shana: https://www.shanalynn.com/ Connect with Shana: https://www.instagram.com/shanaspeaks Watch on YouTube: https://www.youtube.com/@communitycultivated