The Retreat Is Not The Business (part 1): Why Your Retreats Feel Hard to Fill

Alison introduces the first part of a two-part mini series on how retreats fit into a business. She discusses why retreats are often hard to fill and explains that the issue is not always marketing, but whether the wider business ecosystem supports the retreat. She talks about common problems such as one-off retreats with no clear next step, offers focused on deliverables instead of outcomes, and businesses that rely on social media or a venue deposit before the strategy is in place. She also explains that a retreat should sit within a larger offer suite, with entry points before the retreat and a clear path afterward. Part 2 of this series drops October 22 so stay tuned! HIGHLIGHTS: 1:16 Retreats Are Not the Business 6:01 Why Retreats Feel Hard 9:31 Human Connection Sells 14:00 Sell the Transformation 16:02 Stop Relying on Social Media 21:15 Map Your Retreat Journey related episodes Stop Selling the Engine - The Problem (part 1): https://podcasts.apple.com/us/podcast/stop-selling-the-engine-part-1-the-problem-why/id1676688929?i=1000775118557 Stop Selling the Engine - The Application (part 2): https://podcasts.apple.com/us/podcast/stop-selling-the-engine-part2-the-application/id1676688929?i=1000777026347 Stop Selling the Engine - Retreats & What They Carry Home (part 3): https://podcasts.apple.com/us/podcast/stop-selling-the-engine-part-3-retreats-what-they-carry-home/id1676688929?i=1000779057508 SPONSOR: Cellev8 Discount code: THEALISONK PODCAST WEBSITE & LINKS: Website | Facebook | Twitter | Instagram JOIN The 360 CLUB GET MY FREE 4 part Pop-up Podcast Series JOIN Borderless Hybrid Innovators FB Group INNOVATION AVENUE: Fitness and Self-Care Revolution