Creator's MBA: Marketing Tips for Digital Product Entrepreneurs | Podcast Guru

Details

The marketing podcast for entrepreneurs building a digital product business that runs on repeat. Each episode covers digital product marketing strategies, AI tools, and growth systems — so you can generate consistent revenue without constant launches. I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs. If you’re ready to create a business that runs without consuming your life, this show is for you. Learn more at 👉 destinicopp.com

Recent Episodes

288: How to Run Black Friday Without Cutting Your Price

Send us Fan Mail For a long time my Black Friday campaign started with a discount, and then I built every email and countdown around that number. Over the past few years I've changed how I do this, and now most of my Black Friday campaigns in Creator's MBA and HobbyScool don't have a discount on them at all. In this episode I walk through what a discount really costs you and five ways to structure a Black Friday offer that work better than a price cut, with real examples from both of my busi...

15 MIN

287: How Sephora, Target, Starbucks, Amazon and Apple Plan Their Holiday Season

Send us Fan Mail Most creators plan Black Friday as one week. They pick the offer, pick the discount and count the emails between Thanksgiving and Cyber Monday, and then October is quiet, December is empty and January starts from zero. In this episode I walk through how Sephora, Target, Starbucks, Amazon and Apple ran their holiday season last year and what a digital product business can borrow from each one. None of them focus on just Black Friday week. They plan the whole season and Black ...

20 MIN

286: You Don't Have a Visibility Problem. You Have a Conversation Problem

Send us Fan Mail You're posting, you're emailing, you've got people on your list and maybe a free community too. And still nobody is buying. Tracy Beavers says that's almost never a visibility problem, it's a conversation problem, and it's a much easier fix than most people think. Tracy is a business and sales coach out of Little Rock, Arkansas who spent 25 years in corporate sales before building her own business. In this conversation she walks through how to move people along what she call...

24 MIN

285: Stop Planning a Black Friday Sale. Plan a Black Friday Season

Send us Fan Mail Most creators don't touch Black Friday until the first week of November, and then they're scrambling to throw an offer together and put a discount on it, hoping that one week carries the whole quarter. That's a lot of pressure to put on three days. In this episode Ruth Poundwhite turns the tables and interviews me about how I actually plan Q4, which starts with treating November 1st through the end of December as one season instead of one weekend. In this episode: Why I...

24 MIN

284: Automate What Doesn't Need You

Send us Fan Mail You already have automations running. A welcome sequence, a few tags firing, maybe a workflow you built two years ago and have not looked at since. Then AI showed up and everybody started talking about automation like it was brand new, and now you are wondering whether what you have is still doing its job. Steph Blake has been in the online space for over a decade helping small business owners simplify and automate so they can work 20 hours a week or less. In this episode sh...

21 MIN