Ep. 201 Igor Stamenkovic, Chief Executive Officer of SENS (Stored Energy Systems) | Data Center Go-to-Market Podcast

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing ⚡ Backup power isn't just an insurance policy anymore. In episode 201 of the Data Center Go-to-Market Podcast, Igor Stamenkovic, CEO of SENS (Stored Energy Systems), explains how the AI build-out is turning critical power into an active operational asset. 🔋 You'll learn why rising AI rack densities are changing the economics of batteries, and how pre-configured systems tested in the factory save space and cut work in the field. 🤖 Igor also shares how AI configurators can turn complex customer requirements into schematics in hours instead of weeks. 🤝 He talks about building trust with buyers who do most of their research before a first sales call, winning over decision committees made up of many different roles, and why you should never outsource your customer feedback loop. 🔮 Plus, hear his outlook on grid limits, on-site generation, and 800V DC power over the next two years. Ep. 201 Igor Stamenkovic, Chief Executive Officer of SENS (Stored Energy Systems) | Data Center Go-to-Market Podcast 0:00 Coming up in this episode of the Data Center Go-to-Market Podcast 1:38 Introducing Igor Stamenkovic, CEO at SENS 2:17 SENS Role in the Data Center Infrastructure Ecosystem 3:08 Reframing Critical Power Assets into Active ROI Drivers 4:25 Grid vs Behind-the-Meter Power Deployments Strategy 5:51 Selling to Complex Data Center Operators and the Biggest Go-to-Market Obstacles 9:33 How the Power Load with Surging AI Rack Densities Affect Your GTM Positioning 14:16 Educating Data Center Engineering, Facilities Leaders, and Channel Partners Before Sales Calls 17:20 Hosting Your Own Data Center Micro-Events That Educate and Build Trust (SENS Mission Critical Summit) 21:06 Data Center Branding: From Eaton to 50+ Years of SENS (Stored Energy Systems) 22:35 Data Center Micro-Events and Peer-Led Expertise (SENS Moderated) 27:50 Subscribe to the Data Center GTM Briefing 28:47 Favorite Data Center GTM Playbook or Tactic That Gave You an Outsized Payoff 30:33 AI Configurators Driving Innovative Data Center Go-to-Market Motions 35:32 Ideal Data Center Clients at Operators, Neoclouds, and Enterprise (and Decision-Making Stakeholders) 38:21 Data Center Sales Misconceptions of Technical Buyers (Facilities Managers and Data Center Engineers) 39:53 Reaching the True Data Center Critical Power Decision-Maker 42:02 Specialists vs. Generalists in Multi-Stakeholder Data Center Critical Power Sales 43:42 Core Competencies vs. Outsourcing in Data Center GTM (Especially End User Feedback) 47:33 Future Evolution of Data Center Power Infrastructure GTM 53:16 Igor Stamenkovic (Connect with on LinkedIn) and SENS (Follow on LinkedIn and Website) 54:32 Subscribe to the Data Center GTM Briefing #datacentergtm #dcsmi #datacenters #datacentersolutions #datacentersales #datacentermarketing #colocation #hyperscale #edge #digitalinfrastructure #datacenterindustry #criticalfacilities #missioncritical #cloudservices #datacenterpower #datacenterinfrastructure #criticalpower #datacenterengineers #facilitiesmanagers #datacenterevents #datacenterbranding #datacenterfacilities #powerload #rackdensity #aiinfrastructure #energystorage #channelpartners #gridmodernization #onsitegeneration #powerinfrastructure #aiconfigurators #backupgenerators #b2btechmarketing #datacenterelites #datacenterleadership #energytransition #facilitiesmanagement #sens