Data Center Go-to-Market Podcast

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing In episode 205 of the Data Center Go-to-Market Podcast, you’ll learn how SATOKIE is adapting to a changing data center market, from serving AI-driven power needs to delivering reliable managed services. Jay Zapata shares how financial discipline, client referrals, focused growth, and relationships across buying committees help the company win the right opportunities. ⚡🏢 Ep. 205 Jay Zapata, Chief Executive Officer of SATOKIE | Data Center Go-to-Market Podcast 0:00 Coming up In this episode of the Data Center Go-to-Market Podcast 0:52 Introducing Jay Zapata, Chief Executive Officer at SATOKIE 1:43 The #1 Data Center GTM Challenge: Reaching Insulated Buyers 6:36 SATOKIE’s Managed Services and Power Origination vs. Traditional Colocation Managed Services 8:08 How High-Density AI Workloads Changed Data Center Sales and Marketing 10:12 Buyer Education Strategy: How to Reach Data Center Buyers Before Sales 13:22 Essential Data Center Sales & GTM Playbook Lessons 17:48 Favorite Data Center Energy/Power Origination Stakeholders (CFO Perspective) 20:05 Subscribe to the Data Center GTM Briefing 21:02 Why Traditional GTM and Data Center Lead Gen Motions Are Failing 23:06 Why Technical Data Center Marketing Content Fails to Drive Revenue 26:14 Sales Blindspots: What Data Center Buyers Really Want 28:46 How to Reach the Economic Buyer and C-Suite Data Center Decision Makers 32:19 Proactively Impacting Data Center RFPs 35:20 Data Center GTM Growth Experiments: What Worked vs Failed 37:52 Future Data Center Ecosystem Trends (Next 12–24 Months) 40:43 Jay Zapata (Connect with on LinkedIn) and SATOKIE (Follow on LinkedIn and Website) 42:13 Subscribe to the Data Center GTM Briefing #ai #cloudservices #colocation #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacenters #datacentersales #datacentermarketing #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #managedservices #missioncritical #power

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing In episode 204 of the Data Center Go-to-Market Podcast, you’ll learn how QuEra approaches quantum computing commercialization, sets realistic expectations, and works with customers on meaningful problems. Yuval Boger also discusses quantum’s potential role alongside CPUs and GPUs, the ways AI can support quantum systems, and why education and scientific credibility matter as the industry develops. ⚛️🏢 Ep. 204 Yuval Boger, Chief Commercial Officer of QuEra Computing | Data Center Go-to-Market Podcast 0:00 Coming up In this episode of the Data Center Go-to-Market Podcast 1:32 Introduction: Yuval Boger & Neutral-Atom Quantum 2:05 The #1 GTM Quantum Computing Challenge: Hype Inflation & Timeline Expectations 5:04 Does Quantum Help Solve Data Center Power and Cooling Crises? 9:01 Classical Supercomputers vs. Quantum Exploration 11:23 Reaching "Sales-Allergic" Technical Quantum Infrastructure Buyers and Education Content 14:10 The Core Quantum Computing GTM Playbook: Sell the Journey, Not the Machine 16:10 Recruiting the Ideal Commercial Team in Deep Enterprise Quantum Tech 18:21 Subscribe to the Data Center GTM Briefing 19:18 The Failing GTM Motion: Promising "Quantum Can Do Everything Today" 21:36 Grounding Quantum Infrastructure Market Claims with Peer-Reviewed Science and Benchmarks 25:16 What Sales Teams Misunderstand About Enterprise Quantum Buyers 27:22 Identifying the Right Internal Champion for Quantum Computing vs. Business Sponsor 29:16 Inbound Leads vs. Cold Outreach in Emerging Quantum Computing Infrastructure 30:26 Pivot Points: Why Quantum Computing Messaging Must Shift from Broad Vague Promises 31 53 The One Quantum Computing GTM Function You Should Never Outsource 32:59 Transparency in Deep Tech: Quantum Case Studies & Industry Openness 34:04 What the Next 12–24 Months Hold for Quantum Commercial Leaders 35:28 Yuval Boger (Connect with on LinkedIn) and QuEra Computing (Follow on LinkedIn and Website) 36:47 Subscribe to the Data Center GTM Briefing #artificialintelligence #cloudservices #colocation #criticalfacilities #datacenter #datacenterindustry #datacentergtm #datacenters #datacentersales #datacentersolutions #datacentermarketing #dcsmi #digitalinfrastructure #edge #enterprisecomputing #hpc #hyperscale #missioncritical #quantumcomputing

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing 🏗️ What happens to a data center when it's no longer needed? In episode 203 of the Data Center Go-to-Market Podcast, Houston Tomasz, President of Travel Safe in Arlington, Texas, explains how turnkey decommissioning returns a facility to pre-lease condition. That means everything from generator pads to drywall, not just the servers. 🔌 📜 You'll learn why your lease matters on day one, and how used switchgear can bring in more than scrap value. ❄️ He also covers 597 kW racks and the shift from DX units to CDUs. 👷 Houston talks about the shortage of skilled electricians, and why a buyer's C-suite has to be earned, not bought. ⚡ He shares his outlook on 415V power, behind-the-meter generation, and how a future AI correction could create new chances to repurpose half-built sites. 🚀 Ep. 203 Houston Tomasz, President of Travel Safe | Data Center Go-to-Market Podcast 0:00 Leases, Landlords, and the Hidden Cost of Tearing Down a Data Center 1:26 Introducing Houston Tomasz, President at Travel Safe 2:11 Travel Safe Company Overview & Turnkey Decommissioning Model 6:28 Scaling Field Execution Teams & Safety Compliance When Decommissioning Data Centers 10:12 Retrofitting Legacy Data Centers for AI Demands 12:33 Educating Facility Directors on Risk, Safety & Environmental Compliance 16:20 Preferred Go-to-Market Playbook for Data Center Facility Shutdowns 23:25 Subscribe to the Data Center GTM Briefing 24:22 Failed Marketing Tactics & Hype in Data Center Decommissioning and Demolition 29:23 ITAD vs. Data Center Decommissioning: Differences & Synergies 31:12 Sales Blindspots & Colocation vs. Enterprise Priorities for Data Center Decommissioning Providers 32:56 Connecting with Economic Decision-Makers & Data Center Asset Recovery 37:41 Sales Campaign Pivots & Data Center Decommissioning GTM Trial and Error 44:36 Future Evolution of Data Center Equipment Asset Recovery and Real Estate Restoration 48:45 Houston Tomasz (Connect with on LinkedIn) and Travel Safe (Follow on LinkedIn and Website) 49:34 Subscribe to the Data Center GTM Briefing #ai #behindthemeter #cloudservices #colocation #criticalfacilities #datacenter #datacenterdecommissioning #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacentergtm #dcsmi #decommissioning #digitalinfrastructure #edge #hyperscale #itad #liquidcooling #missioncritical #telecom #travelsafe

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing 🎙️ In episode 202 of the Data Center Go-to-Market Podcast, host Joshua Feinberg talks with Stephan Fabel, CEO of This Way Global and former head of NVIDIA's DGX Cloud infrastructure initiative. 🌎 Learn why explaining sovereign AI is today's biggest go-to-market challenge, and why so many AI proofs of concept never reach production. ⚡ Find out how 600 kilowatt racks are pushing energy providers, developers, and operators to work together, and how mission-driven trust wins over state agencies and research universities. 💡 Hear why heavy technical content stalls pipeline, how data centers are becoming business plans instead of cost centers, and what regulation and workforce development could mean over the next 24 months. 🤝 Stephan also shares one simple thing any leader can do this week to build trust with customers. Ep. 202 Stephan Fabel, CEO of ThisWay Global | Data Center Go-to-Market Podcast 0:00 Researchers Waiting 9 Months for 6 Minutes of GPUs 0:59 Introducing Stephan Fabel, CEO at ThisWay Global 1:57 The #1 Challenge in AI Data Centers and High-Performance Computing Go-to-Market 7:35 Navigating the High-Density AI Workload Shift, GTM, and the NVIDIA DGX Perspective 11:47 Asynchronously Educating Technical Data Center Buyers (IT Professionals, Engineers, Finance) 15:18 Sovereign AI & GPU Access for State Research Institutions 22:17 Key Data Center Go-to-Market Lessons from 30+ Years in Tech (Trust and Decision Makers) 25:06 Subscribe to the Data Center GTM Briefing 26:03 Uncovering Failing Go-to-Market Strategies in HPC Infrastructure and Data Center Deployments 27:44 Bridging the Technical Content Conversion Gap in Data Centers and High Performance Computing 33:33 Winning Over Sovereign AI Economic Decision Makers, IT Professionals, and CFOs 35:07 Trial, Error, and Operational Strategy Pivots for ThisWay Global and the Business of Sovereign AI Infrastructure 38:56 Strategic Control and In-House Core Capabilities When Growing a Sovereign AI Infrastructure Operations 40:31 Future Evolution of Data Center Go-to-Market for HPC Infrastructure and Sovereign AI Workloads 54:00 Stephan Fabel (Connect with on LinkedIn) and ThisWay Global (Follow on LinkedIn and Website) 54:48 Subscribe to the Data Center GTM Briefing #aiinfrastructure #aileadership #cloudservices #colocation #criticalfacilities #datacenter #datacenterindustry #datacenterinfrastructure #datacentergtm #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #gpu #hpc #hyperscale #missioncritical #neocloud #sovereignai #thiswayglobal

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing ⚡ Backup power isn't just an insurance policy anymore. In episode 201 of the Data Center Go-to-Market Podcast, Igor Stamenkovic, CEO of SENS (Stored Energy Systems), explains how the AI build-out is turning critical power into an active operational asset. 🔋 You'll learn why rising AI rack densities are changing the economics of batteries, and how pre-configured systems tested in the factory save space and cut work in the field. 🤖 Igor also shares how AI configurators can turn complex customer requirements into schematics in hours instead of weeks. 🤝 He talks about building trust with buyers who do most of their research before a first sales call, winning over decision committees made up of many different roles, and why you should never outsource your customer feedback loop. 🔮 Plus, hear his outlook on grid limits, on-site generation, and 800V DC power over the next two years. Ep. 201 Igor Stamenkovic, Chief Executive Officer of SENS (Stored Energy Systems) | Data Center Go-to-Market Podcast 0:00 Coming up in this episode of the Data Center Go-to-Market Podcast 1:38 Introducing Igor Stamenkovic, CEO at SENS 2:17 SENS Role in the Data Center Infrastructure Ecosystem 3:08 Reframing Critical Power Assets into Active ROI Drivers 4:25 Grid vs Behind-the-Meter Power Deployments Strategy 5:51 Selling to Complex Data Center Operators and the Biggest Go-to-Market Obstacles 9:33 How the Power Load with Surging AI Rack Densities Affect Your GTM Positioning 14:16 Educating Data Center Engineering, Facilities Leaders, and Channel Partners Before Sales Calls 17:20 Hosting Your Own Data Center Micro-Events That Educate and Build Trust (SENS Mission Critical Summit) 21:06 Data Center Branding: From Eaton to 50+ Years of SENS (Stored Energy Systems) 22:35 Data Center Micro-Events and Peer-Led Expertise (SENS Moderated) 27:50 Subscribe to the Data Center GTM Briefing 28:47 Favorite Data Center GTM Playbook or Tactic That Gave You an Outsized Payoff 30:33 AI Configurators Driving Innovative Data Center Go-to-Market Motions 35:32 Ideal Data Center Clients at Operators, Neoclouds, and Enterprise (and Decision-Making Stakeholders) 38:21 Data Center Sales Misconceptions of Technical Buyers (Facilities Managers and Data Center Engineers) 39:53 Reaching the True Data Center Critical Power Decision-Maker 42:02 Specialists vs. Generalists in Multi-Stakeholder Data Center Critical Power Sales 43:42 Core Competencies vs. Outsourcing in Data Center GTM (Especially End User Feedback) 47:33 Future Evolution of Data Center Power Infrastructure GTM 53:16 Igor Stamenkovic (Connect with on LinkedIn) and SENS (Follow on LinkedIn and Website) 54:32 Subscribe to the Data Center GTM Briefing #datacentergtm #dcsmi #datacenters #datacentersolutions #datacentersales #datacentermarketing #colocation #hyperscale #edge #digitalinfrastructure #datacenterindustry #criticalfacilities #missioncritical #cloudservices #datacenterpower #datacenterinfrastructure #criticalpower #datacenterengineers #facilitiesmanagers #datacenterevents #datacenterbranding #datacenterfacilities #powerload #rackdensity #aiinfrastructure #energystorage #channelpartners #gridmodernization #onsitegeneration #powerinfrastructure #aiconfigurators #backupgenerators #b2btechmarketing #datacenterelites #datacenterleadership #energytransition #facilitiesmanagement #sens