Data Center Go-to-Market Podcast

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing ⚡ In episode 206 of the Data Center Go-to-Market Podcast, you’ll join Joshua Feinberg and Mark Caskey, founder and CEO of Steel Nation, to learn why grid constraints are driving data centers toward behind-the-meter power, what makes natural gas and generation equipment difficult to secure, and how pipelines, permitting, and regional resources affect project timelines. Mark also shares how Steel Nation found its niche in energy infrastructure and what he sees ahead for natural gas, battery storage, and small nuclear reactors. 🏗️ Ep. 206 Mark Caskey, CEO/Founder of Steel Nation | Data Center Go-to-Market Podcast 0:00 Data Center Power Constraints & Intro 1:04 Introducing Mark Caskey, CEO/Founder at Steel Nation 1:50 Mark Caskey's Data Center Energy Background: Oil, Gas, Coal, and Nuclear 6:24 Data Center Power Moratoriums, Grid Shortages, and Launching Steel Nation Microgrids 10:35 The Biggest Data Center Microgrid Go-to-Market and Behind-the-Meter Regulatory Challenges 12 52 Educating Data Center Decision Makers on Behind-the-Meter Power 18:45 Data Center Site Selection and Natural Gas Pipelines vs. Railroad Rights-of-Way 20:50 Why Fiber Optic Infrastructure Drives Data Center Locations 23:00 Subscribe to the Data Center GTM Briefing 23:57 How Steel Nation Pivoted from Turbine Enclosures to Switchgear 27:15 Partnering Directly with Natural Gas Providers for Data Center Infrastructure 30:41 The Reality of Solar & Wind vs. Base Load Energy for Data Centers 32:35 Data Center Battery Energy Storage Systems (BESS) & Mini Nuclear Reactors 35:31 What Sales Professionals Misunderstand About Data Center Buyers 38:04 Turbines Located Inside Data Center Buildings Became Competitively Obsolete 42:21 Reaching the Real Economic Decision-Maker in Data Center GTM 44:29 The Next 12–24 Months: Grid Independence and Data Center Power Predictions 47:24 Mark Caskey (Connect with on LinkedIn) and Steel Nation (Follow on LinkedIn and Website) 49:19 Subscribe to the Data Center GTM Briefing #cloudservices #colocation #criticalfacilities #datacentergtm #datacenterindustry #datacenterinfrastructure #datacenters #datacentermarketing #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #energy #hyperscale #microgrids #missioncritical #naturalgas #nuclearenergy

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing In episode 205 of the Data Center Go-to-Market Podcast, you’ll learn how SATOKIE is adapting to a changing data center market, from serving AI-driven power needs to delivering reliable managed services. Jay Zapata shares how financial discipline, client referrals, focused growth, and relationships across buying committees help the company win the right opportunities. ⚡🏢 Ep. 205 Jay Zapata, Chief Executive Officer of SATOKIE | Data Center Go-to-Market Podcast 0:00 Coming up In this episode of the Data Center Go-to-Market Podcast 0:52 Introducing Jay Zapata, Chief Executive Officer at SATOKIE 1:43 The #1 Data Center GTM Challenge: Reaching Insulated Buyers 6:36 SATOKIE’s Managed Services and Power Origination vs. Traditional Colocation Managed Services 8:08 How High-Density AI Workloads Changed Data Center Sales and Marketing 10:12 Buyer Education Strategy: How to Reach Data Center Buyers Before Sales 13:22 Essential Data Center Sales & GTM Playbook Lessons 17:48 Favorite Data Center Energy/Power Origination Stakeholders (CFO Perspective) 20:05 Subscribe to the Data Center GTM Briefing 21:02 Why Traditional GTM and Data Center Lead Gen Motions Are Failing 23:06 Why Technical Data Center Marketing Content Fails to Drive Revenue 26:14 Sales Blindspots: What Data Center Buyers Really Want 28:46 How to Reach the Economic Buyer and C-Suite Data Center Decision Makers 32:19 Proactively Impacting Data Center RFPs 35:20 Data Center GTM Growth Experiments: What Worked vs Failed 37:52 Future Data Center Ecosystem Trends (Next 12–24 Months) 40:43 Jay Zapata (Connect with on LinkedIn) and SATOKIE (Follow on LinkedIn and Website) 42:13 Subscribe to the Data Center GTM Briefing #ai #cloudservices #colocation #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacenters #datacentersales #datacentermarketing #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #managedservices #missioncritical #power

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing In episode 204 of the Data Center Go-to-Market Podcast, you’ll learn how QuEra approaches quantum computing commercialization, sets realistic expectations, and works with customers on meaningful problems. Yuval Boger also discusses quantum’s potential role alongside CPUs and GPUs, the ways AI can support quantum systems, and why education and scientific credibility matter as the industry develops. ⚛️🏢 Ep. 204 Yuval Boger, Chief Commercial Officer of QuEra Computing | Data Center Go-to-Market Podcast 0:00 Coming up In this episode of the Data Center Go-to-Market Podcast 1:32 Introduction: Yuval Boger & Neutral-Atom Quantum 2:05 The #1 GTM Quantum Computing Challenge: Hype Inflation & Timeline Expectations 5:04 Does Quantum Help Solve Data Center Power and Cooling Crises? 9:01 Classical Supercomputers vs. Quantum Exploration 11:23 Reaching "Sales-Allergic" Technical Quantum Infrastructure Buyers and Education Content 14:10 The Core Quantum Computing GTM Playbook: Sell the Journey, Not the Machine 16:10 Recruiting the Ideal Commercial Team in Deep Enterprise Quantum Tech 18:21 Subscribe to the Data Center GTM Briefing 19:18 The Failing GTM Motion: Promising "Quantum Can Do Everything Today" 21:36 Grounding Quantum Infrastructure Market Claims with Peer-Reviewed Science and Benchmarks 25:16 What Sales Teams Misunderstand About Enterprise Quantum Buyers 27:22 Identifying the Right Internal Champion for Quantum Computing vs. Business Sponsor 29:16 Inbound Leads vs. Cold Outreach in Emerging Quantum Computing Infrastructure 30:26 Pivot Points: Why Quantum Computing Messaging Must Shift from Broad Vague Promises 31 53 The One Quantum Computing GTM Function You Should Never Outsource 32:59 Transparency in Deep Tech: Quantum Case Studies & Industry Openness 34:04 What the Next 12–24 Months Hold for Quantum Commercial Leaders 35:28 Yuval Boger (Connect with on LinkedIn) and QuEra Computing (Follow on LinkedIn and Website) 36:47 Subscribe to the Data Center GTM Briefing #artificialintelligence #cloudservices #colocation #criticalfacilities #datacenter #datacenterindustry #datacentergtm #datacenters #datacentersales #datacentersolutions #datacentermarketing #dcsmi #digitalinfrastructure #edge #enterprisecomputing #hpc #hyperscale #missioncritical #quantumcomputing

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing 🏗️ What happens to a data center when it's no longer needed? In episode 203 of the Data Center Go-to-Market Podcast, Houston Tomasz, President of Travel Safe in Arlington, Texas, explains how turnkey decommissioning returns a facility to pre-lease condition. That means everything from generator pads to drywall, not just the servers. 🔌 📜 You'll learn why your lease matters on day one, and how used switchgear can bring in more than scrap value. ❄️ He also covers 597 kW racks and the shift from DX units to CDUs. 👷 Houston talks about the shortage of skilled electricians, and why a buyer's C-suite has to be earned, not bought. ⚡ He shares his outlook on 415V power, behind-the-meter generation, and how a future AI correction could create new chances to repurpose half-built sites. 🚀 Ep. 203 Houston Tomasz, President of Travel Safe | Data Center Go-to-Market Podcast 0:00 Leases, Landlords, and the Hidden Cost of Tearing Down a Data Center 1:26 Introducing Houston Tomasz, President at Travel Safe 2:11 Travel Safe Company Overview & Turnkey Decommissioning Model 6:28 Scaling Field Execution Teams & Safety Compliance When Decommissioning Data Centers 10:12 Retrofitting Legacy Data Centers for AI Demands 12:33 Educating Facility Directors on Risk, Safety & Environmental Compliance 16:20 Preferred Go-to-Market Playbook for Data Center Facility Shutdowns 23:25 Subscribe to the Data Center GTM Briefing 24:22 Failed Marketing Tactics & Hype in Data Center Decommissioning and Demolition 29:23 ITAD vs. Data Center Decommissioning: Differences & Synergies 31:12 Sales Blindspots & Colocation vs. Enterprise Priorities for Data Center Decommissioning Providers 32:56 Connecting with Economic Decision-Makers & Data Center Asset Recovery 37:41 Sales Campaign Pivots & Data Center Decommissioning GTM Trial and Error 44:36 Future Evolution of Data Center Equipment Asset Recovery and Real Estate Restoration 48:45 Houston Tomasz (Connect with on LinkedIn) and Travel Safe (Follow on LinkedIn and Website) 49:34 Subscribe to the Data Center GTM Briefing #ai #behindthemeter #cloudservices #colocation #criticalfacilities #datacenter #datacenterdecommissioning #datacenterindustry #datacentermarketing #datacenters #datacentersales #datacentersolutions #datacentergtm #dcsmi #decommissioning #digitalinfrastructure #edge #hyperscale #itad #liquidcooling #missioncritical #telecom #travelsafe

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing 🎙️ In episode 202 of the Data Center Go-to-Market Podcast, host Joshua Feinberg talks with Stephan Fabel, CEO of This Way Global and former head of NVIDIA's DGX Cloud infrastructure initiative. 🌎 Learn why explaining sovereign AI is today's biggest go-to-market challenge, and why so many AI proofs of concept never reach production. ⚡ Find out how 600 kilowatt racks are pushing energy providers, developers, and operators to work together, and how mission-driven trust wins over state agencies and research universities. 💡 Hear why heavy technical content stalls pipeline, how data centers are becoming business plans instead of cost centers, and what regulation and workforce development could mean over the next 24 months. 🤝 Stephan also shares one simple thing any leader can do this week to build trust with customers. Ep. 202 Stephan Fabel, CEO of ThisWay Global | Data Center Go-to-Market Podcast 0:00 Researchers Waiting 9 Months for 6 Minutes of GPUs 0:59 Introducing Stephan Fabel, CEO at ThisWay Global 1:57 The #1 Challenge in AI Data Centers and High-Performance Computing Go-to-Market 7:35 Navigating the High-Density AI Workload Shift, GTM, and the NVIDIA DGX Perspective 11:47 Asynchronously Educating Technical Data Center Buyers (IT Professionals, Engineers, Finance) 15:18 Sovereign AI & GPU Access for State Research Institutions 22:17 Key Data Center Go-to-Market Lessons from 30+ Years in Tech (Trust and Decision Makers) 25:06 Subscribe to the Data Center GTM Briefing 26:03 Uncovering Failing Go-to-Market Strategies in HPC Infrastructure and Data Center Deployments 27:44 Bridging the Technical Content Conversion Gap in Data Centers and High Performance Computing 33:33 Winning Over Sovereign AI Economic Decision Makers, IT Professionals, and CFOs 35:07 Trial, Error, and Operational Strategy Pivots for ThisWay Global and the Business of Sovereign AI Infrastructure 38:56 Strategic Control and In-House Core Capabilities When Growing a Sovereign AI Infrastructure Operations 40:31 Future Evolution of Data Center Go-to-Market for HPC Infrastructure and Sovereign AI Workloads 54:00 Stephan Fabel (Connect with on LinkedIn) and ThisWay Global (Follow on LinkedIn and Website) 54:48 Subscribe to the Data Center GTM Briefing #aiinfrastructure #aileadership #cloudservices #colocation #criticalfacilities #datacenter #datacenterindustry #datacenterinfrastructure #datacentergtm #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #gpu #hpc #hyperscale #missioncritical #neocloud #sovereignai #thiswayglobal