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Data Center Go-to-Market Podcast
Data Center Sales & Marketing Institute (DCSMI)
Ep. 202 Stephan Fabel, CEO at ThisWay Global | Data Center Go-to-Market Podcast
OCT 1, 202655 MIN
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Description
https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing
🎙️ In episode 202 of the Data Center Go-to-Market Podcast, host Joshua Feinberg talks with Stephan Fabel, CEO of This Way Global and former head of NVIDIA's DGX Cloud infrastructure initiative.
🌎 Learn why explaining sovereign AI is today's biggest go-to-market challenge, and why so many AI proofs of concept never reach production.
⚡ Find out how 600 kilowatt racks are pushing energy providers, developers, and operators to work together, and how mission-driven trust wins over state agencies and research universities.
đź’ˇ Hear why heavy technical content stalls pipeline, how data centers are becoming business plans instead of cost centers, and what regulation and workforce development could mean over the next 24 months.
🤝 Stephan also shares one simple thing any leader can do this week to build trust with customers.
Ep. 202 Stephan Fabel, CEO of ThisWay Global | Data Center Go-to-Market Podcast
0:00 Researchers Waiting 9 Months for 6 Minutes of GPUs
0:59 Introducing Stephan Fabel, CEO at ThisWay Global
1:57 The #1 Challenge in AI Data Centers and High-Performance Computing Go-to-Market
7:35 Navigating the High-Density AI Workload Shift, GTM, and the NVIDIA DGX Perspective
11:47 Asynchronously Educating Technical Data Center Buyers (IT Professionals, Engineers, Finance)
15:18 Sovereign AI & GPU Access for State Research Institutions
22:17 Key Data Center Go-to-Market Lessons from 30+ Years in Tech (Trust and Decision Makers)
25:06 Subscribe to the Data Center GTM Briefing
26:03 Uncovering Failing Go-to-Market Strategies in HPC Infrastructure and Data Center Deployments
27:44 Bridging the Technical Content Conversion Gap in Data Centers and High Performance Computing
33:33 Winning Over Sovereign AI Economic Decision Makers, IT Professionals, and CFOs
35:07 Trial, Error, and Operational Strategy Pivots for ThisWay Global and the Business of Sovereign AI Infrastructure
38:56 Strategic Control and In-House Core Capabilities When Growing a Sovereign AI Infrastructure Operations
40:31 Future Evolution of Data Center Go-to-Market for HPC Infrastructure and Sovereign AI Workloads
54:00 Stephan Fabel (Connect with on LinkedIn) and ThisWay Global (Follow on LinkedIn and Website)
54:48 Subscribe to the Data Center GTM Briefing
#aiinfrastructure #aileadership #cloudservices #colocation #criticalfacilities #datacenter #datacenterindustry #datacenterinfrastructure #datacentergtm #datacentermarketing #datacenters #datacentersales #datacentersolutions #dcsmi #digitalinfrastructure #edge #gpu #hpc #hyperscale #missioncritical #neocloud #sovereignai #thiswayglobal

