Ep. 205 Jay Zapata, Chief Executive Officer at SATOKIE | Data Center Go-to-Market Podcast

https://www.dcsmi.com/briefing Subscribe to the Data Center GTM Briefing In episode 205 of the Data Center Go-to-Market Podcast, you’ll learn how SATOKIE is adapting to a changing data center market, from serving AI-driven power needs to delivering reliable managed services. Jay Zapata shares how financial discipline, client referrals, focused growth, and relationships across buying committees help the company win the right opportunities. ⚡🏢 Ep. 205 Jay Zapata, Chief Executive Officer of SATOKIE | Data Center Go-to-Market Podcast 0:00 Coming up In this episode of the Data Center Go-to-Market Podcast 0:52 Introducing Jay Zapata, Chief Executive Officer at SATOKIE 1:43 The #1 Data Center GTM Challenge: Reaching Insulated Buyers 6:36 SATOKIE’s Managed Services and Power Origination vs. Traditional Colocation Managed Services 8:08 How High-Density AI Workloads Changed Data Center Sales and Marketing 10:12 Buyer Education Strategy: How to Reach Data Center Buyers Before Sales 13:22 Essential Data Center Sales & GTM Playbook Lessons 17:48 Favorite Data Center Energy/Power Origination Stakeholders (CFO Perspective) 20:05 Subscribe to the Data Center GTM Briefing 21:02 Why Traditional GTM and Data Center Lead Gen Motions Are Failing 23:06 Why Technical Data Center Marketing Content Fails to Drive Revenue 26:14 Sales Blindspots: What Data Center Buyers Really Want 28:46 How to Reach the Economic Buyer and C-Suite Data Center Decision Makers 32:19 Proactively Impacting Data Center RFPs 35:20 Data Center GTM Growth Experiments: What Worked vs Failed 37:52 Future Data Center Ecosystem Trends (Next 12–24 Months) 40:43 Jay Zapata (Connect with on LinkedIn) and SATOKIE (Follow on LinkedIn and Website) 42:13 Subscribe to the Data Center GTM Briefing #ai #cloudservices #colocation #criticalfacilities #datacenter #datacentergtm #datacenterindustry #datacenters #datacentersales #datacentermarketing #datacentersolutions #dcsmi #digitalinfrastructure #edge #hyperscale #managedservices #missioncritical #power