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Expertly-told stories about the 50-year history of Apple and the world it created, from Jason Snell and Myke Hurley. We cover the entire range of the last half-century, from Apple's earliest days in a garage, to the rise of the Mac, to the return of Steve Jobs and the creation of some of Apple's most iconic products. Apple's history is also our shared tech history, and these are all stories worth telling. Hosted by Jason Snell and Myke Hurley.

Recent Episodes

NOV 4, 2026
16: Shades of White (Part 4, Origin of the iPod)
Just in the nick of time, the design of the iPod begins to emerge--but will Steve Jobs give it his seal of approval? And Apple designer Jony Ive turns away from the brightly colored plastic that made his name and learns to love pure white.
37 MIN
OCT 28, 2026
15: Building the Band (Part 3, Origin of the iPod)
Apple begins a crash program to build a music player by the end of 2001, aided by a fortuitous discovery in Japan. Hardware chief Jon Rubinstein recruits a brash young product manager, Tony Fadell, to figure out how all the parts fit together.
39 MIN
OCT 21, 2026
14: Digital Hub (Part 2, Origin of the iPod)
Guiding Apple through its comeback, Steve Jobs comes up with a clever strategy to make the Mac the center of everyone's digital life. The problem is, he's failed to integrate music into the mix--and Apple will have to scramble to catch up.
36 MIN
OCT 14, 2026
13: The MP3 Revolution (Part 1, Origin of the iPod)
Two decades after the Walkman had revolutionized personal audio, a new compressed digital audio format emerged that would redefine how we listen to music. We kick off our series about the origin of Apple's hit MP3 player, the iPod.
35 MIN
OCT 9, 2026
12: Ron Johnson and the Genius of the Apple Store
In this bonus episode, Jason interviews former Apple SVP of Retail Ron Johnson about why Steve Jobs wanted to get into retail, understanding what Apple's brand represents, the customer-service model of the Apple Store, and much more.
44 MIN