Why Pluckers Follows Good Restaurant Technology Instead of Chasing It

What does it take to grow a restaurant brand without losing sight of food and service? Sean Greenberg, co-founder of Pluckers Wing Bar, joins Shawn Walchef to share lessons from 31 years in business. Opening their second restaurant 210 miles from the first forced the partners to build systems that could support growth. Today, handheld ordering and kitchen displays help their teams serve guests faster, but shift preparation and communication remain daily priorities. Greenberg explains why Pluckers follows proven technology, how the partners divide responsibilities and why a better guest experience drives every decision. Build systems before expanding - Opening their second restaurant 210 miles away forced Pluckers’ partners to create processes that could work without support from the original location. Choose technology that improves hospitality - Pluckers follows proven tools that help teams serve guests faster, while protecting the dine-in experience. Growth doesn’t replace the fundamentals - After 31 years, shift preparation, clear expectations and honest conversations still drive better food and service. Episode Links Sean Greenberg LinkedIn: https://www.linkedin.com/in/sean-greenberg-5ba2a97/ Pluckers Wing Bar LinkedIn: https://www.linkedin.com/company/pluckers-wing-bar/home/ Pluckers Wing Bar: https://www.pluckers.com/ Pluckers Wing Bar Instagram: https://www.instagram.com/pluckerswingbar Pluckers Wing Bar TikTok: https://www.tiktok.com/@pluckerswingbar Pluckers Wing Bar Facebook: https://www.facebook.com/Pluckers/ Pluckers Wing Bar X: https://x.com/pluckers Where to find Cali BBQ Media Visit our Website Follow Restaurant Technology Substack Follow us on Instagram Follow us on LinkedIn Learn About our Media Services