Jason Cohen - Hidden Multipliers

Double-unicorn founder (WP Engine and A Smart Bear), Jason Cohen, joined me on Ditching Hourly to talk about the ideas behind his new book, Hidden Multipliers. We talked about using AI as a facilitator rather than an answer machine, choosing ideal customers, differentiating a consulting business, how AI is changing SaaS and software work, and why writing can help you think in public. Chapters 00:00 - Introduction 01:56 - AI Skills as Facilitators 04:16 - Choosing Your Best Customers 09:42 - Building Strategy Around Yourself 13:40 - Defining a Market 22:29 - Problems, Alternatives, and Categories 27:00 - Differentiating Consulting Services 33:58 - The Fear of Closing Doors 38:02 - Who Hidden Multipliers Is For 41:14 - AI and the Future of SaaS 49:33 - Why Expertise Still Matters 53:24 - Distribution and Fast Followers 59:13 - Worldview as Differentiation 61:03 - Writing to Think 68:28 - Where to Find Jason Jason’s Links The Book » https://shop.hiddenmultipliers.com/ The Skills » https://skills.asmartbear.com/ Jason’s Blog » https://longform.asmartbear.com/ Jason’s Podcast » https://smartbearlive.transistor.fm/ Jason’s LinkedIn » https://www.linkedin.com/in/jasoncohen/ ---- Before you go! The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course. Hope to see you there!