Do This, NOT That: Marketing Tips with Jay Schwedelson

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Catch CEO of Constant Contact Frank Vella's keynote at GURU Conference, the free virtual email marketing event. Register at guruconference.com. ㅤ A cold LinkedIn message to a CEO he’d never met ended with Constant Contact acquiring GURU Conference. Jay Schwedelson and Frank Vella retrace how that one note got a reply within an hour and a call within a day, and why the fit felt obvious from the first conversation. Frank also gets candid about who really reads his inbox and where messages from strangers actually get noticed, which is gold for anyone trying to reach a busy executive. ㅤ Best Moments: (01:21) The angry morning after GURU 2025 that led to a cold message to a CEO Jay had never met (02:54) An hour later Frank replies, and the two are on a call within 24 hours (05:12) Why the tagline “We’ll make you a better marketer” never sat right with Frank (09:42) The outreach move that makes a CEO look unresponsive without meaning to (11:40) Why LinkedIn notifications get seen long before connection requests do (14:12) Frank’s promise that GURU will never turn into a sales pitch

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Your email numbers are about to look broken, and the strange part is that nothing is actually wrong. Jay Schwedelson explains why the stretch between November and mid December plays by its own rules, and why the AI tools reading your emails might stop paying attention halfway down. Plus a reality check on that nagging feeling that your phone is listening, and a turkey jerky story that makes no sense at all. ㅤ Best Moments: (01:12) Consumer unsubscribes jump 260% while opt-ins spike 210%, and both are completely normal (02:06) Why any offer with 2027 in it gets a 71% bump in consumption right now (03:17) AI inbox summaries pull almost everything from the first half of your email (05:27) The FTC’s surprising finding on a product that claimed to hear your conversations (07:09) A snack in a Theranos documentary turns into an influencer pitch nobody saw coming (08:28) Paramount gives Scrooge a real Venmo account, and he pays out exactly one penny

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Check out the new Bathroom Break podcast with Jay Schwedelson and Daniel Murray on Apple and Spotify. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ LinkedIn posts that look almost identical are getting 8,000 impressions one day and 80,000 the next. Instagram has dropped its years of resistance to long-form video. And more inboxes now let AI decide what people actually read. Jay Schwedelson and Daniel Murray work out which of these shifts should change how you market, and they settle once and for all whether bottle service makes you a tool. ㅤ Best Moments: (02:58) Jay stopped liking his own posts from company pages, and reach went up (06:09) Why Instagram may be a much easier growth play than YouTube (06:49) How brands can tease a launch and keep viewers on Instagram for the full reveal (07:49) The first 200 characters of live text are email’s new North Star (08:50) Image-heavy emails are invisible to AI summaries (09:32) Why AI agents could make email matter more than ever

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Register for Guru Conference at guruconference.com to catch Chase’s session on building your newsletter faster with AI. Find Chase Dimond, spelled D-I-M-O-N-D, on all social platforms. ㅤ Hosting a guest three times is rare enough, but this visit stands out for how Chase Dimond, one of the best-known copywriters in email, now writes his newsletter. Voice notes, a running spreadsheet, and a back-and-forth between ChatGPT and Claude get each edition drafted in about 15 minutes, and then AI builds the whole thing inside his ESP. Jay Schwedelson wanted to know if that means AI writes it, and Chase Dimond explains why it doesn’t, starting with one word he refuses to let through. ㅤ Best Moments: (01:37) Masked opens, AI summaries, and bot clicks have made email harder than ever (03:30) A hidden link in the email separates bot clicks from real humans (05:19) Every edition starts with voice notes and a running spreadsheet of ideas (07:31) Claude builds the finished email inside Omnisend, alt text and compressed images included (10:54) The word Chase has banned from AI drafts because it gives the game away (13:09) A text-based AI assistant now drafts Chase’s inbox replies in his own voice

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ If your LinkedIn numbers fell off a cliff this month and you started second-guessing every hook you’ve ever written, take a breath. Jay Schwedelson makes the case that something funky is going on with the reporting, not your content. He also points to free test money most marketers walk right past. It’s a quick, practical gut check with a little TV confessional on the side. ㅤ Best Moments: (00:30) Most marketers have no idea there’s roughly $500 in free ad dollars waiting on major platforms (01:37) The exact AI prompt that finds and claims free ad credits on any platform (02:45) LinkedIn impressions are down massively, and it’s not a you problem (03:29) Why Jay thinks the LinkedIn drop is a reporting glitch since engagement is holding strong (04:15) Instagram is rolling out 15-minute horizontal videos and could steal YouTube’s podcast crown (05:58) The romantic drama that has Jay hiding behind a pillow