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Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
What’s Up THIS WEEK?! 💸 The Free Ad Money Most Marketers Ignore 📉 Your LinkedIn Numbers Are Lying to You | Ep. 582
OCT 27, 20268 MIN
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Description
Partner with Jay: https://www.jayschwedelson.com/contact
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Check out Jay Schwedelson's new book: Stupider People Have Done It
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Leave a comment and follow the show, it really helps us out!
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If your LinkedIn numbers fell off a cliff this month and you started second-guessing every hook you’ve ever written, take a breath. Jay Schwedelson makes the case that something funky is going on with the reporting, not your content. He also points to free test money most marketers walk right past. It’s a quick, practical gut check with a little TV confessional on the side.
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Best Moments:
(00:30) Most marketers have no idea there’s roughly $500 in free ad dollars waiting on major platforms
(01:37) The exact AI prompt that finds and claims free ad credits on any platform
(02:45) LinkedIn impressions are down massively, and it’s not a you problem
(03:29) Why Jay thinks the LinkedIn drop is a reporting glitch since engagement is holding strong
(04:15) Instagram is rolling out 15-minute horizontal videos and could steal YouTube’s podcast crown
(05:58) The romantic drama that has Jay hiding behind a pillow

