SPECIAL SERIES ==> 🚽 Your Subject Lines Need a Remodel Too <== | BATHROOM Break #128 COLLAB: The Marketing Millennials + Do This, Not That

Partner with Jay: https://www.jayschwedelson.com/contact ㅤ Check out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206 ㅤ Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter ㅤ Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com ㅤ Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com ㅤ Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/ Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/ Ask Jay anything: https://www.jayschwedelson.com/ask ㅤ Leave a comment and follow the show, it really helps us out! ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ The Bathroom Break just got a remodel, and the new format borrows from Pardon the Interruption to rapid-fire through what's actually working in marketing right now. Jay Schwedelson and Daniel Murray swap the subject line tactics they'd die on a hill for, disagree about where emojis belong, and ask whether Instagram's new AI coach is a gift or a shortcut to a feed full of sameness. Stick around for the grocery store confession, because a two-second shot of pushing a cart should not take eight takes. ㅤ Best Moments: (02:35) Daniel makes his case for odd numbers like 7 and 5 at the front of subject lines (03:33) Why capitalizing the entire first word of a subject line works for B2B and B2C (03:53) The accessibility problem with leading emojis, and where to put them instead (04:37) How LinkedIn collaborative posts push one post into up to five feeds at once (06:40) Instagram Edits now has AI telling you what to post, and why that could backfire (08:56) The seven-take grocery aisle shot that nearly got Daniel kicked out of the store