EDGE-UCATION

Same repair. Same parts. Same two hours in the truck. One quote is $445. The other is $700. Christian and Stephen on where a price actually comes from — your costs, the other guy’s price, or what the problem is worth to the customer — and why nearl

Ask an owner to describe their market and most of them name a city. Christian and Stephen get underneath that answer: the zip codes actually doing the work, the ones next door you’ve never touched, and what you’re selling in each. Why thirty

Your overhead runs twelve months a year. Your revenue runs six to nine. Stephen has run two seasonal businesses — an exterior home maintenance company where the phone stopped the day the trees went bare, and a roll-off dumpster company tied to roofers wh

Thirty minutes into a conversation with a business owner, we usually know. Not from the financials — from the way the owner answers. Christian and Stephen each walk through their top five red flags: the specific things that make an advisor quietly reclas

Most business advice gets repeated until nobody checks whether it’s still true. Today we check. Christian and Stephen put eight pieces of conventional wisdom on the table and argue them out. Revenue is the most overrated number in business. You sho