<p>Ask an owner to describe their market and most of them name a city. Christian and Stephen get underneath that answer: the zip codes actually doing the work, the ones next door you&#8217;ve never touched, and what you&#8217;re selling in each. Why thirty miles in one direction is a completely different business than thirty miles...</p>
<p>The post <a href="https://www.scgandco.com/podcast/your-market-is-smaller-than-you-think/">Your Market Is Smaller Than You Think</a> first appeared on <a href="https://www.scgandco.com">SCG Global</a>.</p>

Ask an owner to describe their market and most of them name a city. Christian and Stephen get underneath that answer: the zip codes actually doing the work, the ones next door you&#8217;ve never touched, and what you&#8217;re selling in each. Why thirty 

Ask an owner to describe their market and most of them name a city. Christian and Stephen get underneath that answer: the zip codes actually doing the work, the ones next door you&#8217;ve never touched, and what you&#8217;re selling in each. Why thirty miles in one direction is a completely different business than thirty miles...
The post Your Market Is Smaller Than You Think first appeared on SCG Global.

Your Market Is Smaller Than You Think

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