Feedback Friday by Really Good Emails

In this Email Support Group session, Justine (Beefree + RGE), John Seals (Baird), and Matt Helbig (Really Good Emails) walk through the real AI workflows running behind the scenes. That means Baird's Copilot agent turning form requests into ready-to-review emails, how we "eat our own cheese" by building the RGE newsletter with the RGE Studio MCP, and sales follow-ups that no longer look like AI slop. Then we open the toolbox. You'll see our prompt library, the brand voice and unslop skills, and the RGE Quality Index we've used to grade almost 20,000 emails. And yes, we air our AI grievances. The big idea: let AI take the boring parts so you keep the parts you love. Resources RGE Email Survey report: https://reallygoodemails.com/reports/rge-email-survey Beefree AI manifesto: https://reallygoodemails.com/ai-manifesto Our RGE newsletter brief/prompt: https://docs.google.com/document/d/1wyntOQq7MQ1J4enDdx4YwFxomHXkk81WHJQEHPasSps/edit?usp=sharing Prompt library: https://reallygoodemails.com/tools/prompt-library RGE Quality Index skill: https://github.com/matt-helbig/rge-quality-index-skill Unslop skill: https://github.com/cursor/plugins/blob/main/pstack/skills/unslop/SKILL.md The Email Glow Up: Regulated Edition: https://reallygoodemails.com/webinars/email-glow-up-regulated Chapters 00:00 Hi, we're here to confess 01:51 What's on the menu 02:51 The survey says: 64% use AI, 1% start with it 04:47 The Beefree AI manifesto 06:09 What marketers actually want from AI 07:33 What's an MCP? (No jargon, promise) 08:44 How Baird thinks about AI 12:54 Inside Baird's Copilot agent workflow 19:28 Eating our own cheese: building the RGE newsletter 21:55 Sales follow-ups that don't look like AI slop 26:27 Our prompt library (and our favorites) 29:57 Give AI bigger goals 31:35 Just ramble: dictation for better prompts 32:54 AI as your second set of eyes 34:58 Did it twice? Make it a skill 39:41 Cloning Mike (sort of): brand voice + unslop 41:40 The RGE Quality Index 45:42 Airing our AI grievances 49:18 Will AI replace email marketers? 55:14 Buy-in, time savings, and chaining MCPs 59:31 Taste beats the sea of sameness 01:02:30 Outro #EmailMarketing #AI #ReallyGoodEmails

On Feedback Friday we usually review other brands' emails. This time we put our own SaaS onboarding emails up for review. Together we look at five onboarding emails inside the RGE Studio builder and talk through what each one is for, when it sends, and what we'd change. Chapters 00:00 Intro 02:28 Email 1: Your ESP wasn't built for this 16:32 Email 2: Power up your dream team 23:20 Email 3: Getting your email into SFMC 29:15 Email 4: Your trial is ending 38:15 Email 5: A hate letter to Outlook 43:59 Outro Kelsey Yen: https://www.linkedin.com/in/kelsey-yen/ Build your own really good emails All five emails in this episode were built in RGE Studio, the drag-and-drop builder inside Really Good Emails. Save inspiration from the library, build your own version, then export the HTML or connect your ESP. Free to sign up at https://reallygoodemails.com/studio Want feedback on your emails? Submit them at https://reallygoodemails.com and they could end up on a future Feedback Friday. Follow @reallygoodemails on IG, drop a comment with your take, and subscribe for new episodes.

Dark mode isn't coming. It's already here. And if you're treating it as an afterthought, your logo is disappearing, your brand colors are shifting, and your carefully designed email looks like it was built by someone else entirely. Annett Forcier, founder of EmailBoutique and email design systems consultant, joins us to break down why dark mode is a design problem before it's ever a code problem, and how she delivers the bad news to clients before a single template gets built. Try RGE Studio free for 15 days. Build better emails with your whole team. No credit card required. https://reallygoodemails.com/studio EmailBoutique https://www.emailboutique.io/ Annett on LinkedIn: https://www.linkedin.com/in/annettforcier/ Beefree: Dark Mode Email Design: https://beefree.io/blog/dark-mode-email-design Litmus: The Ultimate Guide to Dark Mode for Email: https://www.litmus.com/blog/the-ultimate-guide-to-dark-mode-for-email-marketers Fixing Gmail's Dark Mode Issues with CSS Blend Modes: https://hteumeuleu.medium.com/fixing-gmails-dark-mode-issues-with-css-blend-modes-1b26174fcfd9 00:00 Annett Forcier 00:34 What is Dark Mode? 03:10 Accessibility And Variants 04:05 Design First Not Code 04:46 Style Guide To Set Expectations 08:57 Why Not All Images 11:19 Getting Started Resources 12:14 Logo Solutions And Hacks 18:46 Icons And Illustration Prep 22:00 CSS Tricks For Text 24:51 Choosing Dark Mode Colors 27:38 Testing And Client Expectations 28:53 Pixel Perfect Myth 29:40 Educating Stakeholders 30:42 Email Style Guides 32:23 Client Reality Check 33:17 Email Review Setup 33:29 Nothing 37:25 DoorDash 41:26 Inverse Newsletter 42:34 Claude 48:06 Outro

Profoto makes world-class studio lighting. But are their emails just as polished? In this episode of Feedback Friday, we sit down with George from Inbox Army to break down Profoto's email design system from top to bottom.Visual advancement vs. visual recessionThe 8-point spatial sizing systemAspect ratios and why they matter for image compositionLine height math for headlines and body copyHow to build a modular email design systemAccessibility, contrast, and WCAG guidelinesResources mentioned:Really Good Emails: reallygoodemails.comInbox Army: inboxarmy.com

Join us for another episode of Feedback Friday, where Kasey Luck returns to provide expert feedback and critiques on various email designs. We dive deep into **email marketing** strategies, analyzing several **email campaigns** for their content and effectiveness, particularly those related to **nutrition** and health supplements.Kasey offers valuable **email tips** on how to enhance **email design**, ensuring messages are not only engaging but also high-converting. This session is packed with insights for anyone looking to refine their email strategies.00:00 Intro00:58 Initial Email Critique02:08 Email Design and Content04:32 Feedback on Specific Email Elements09:49 Analyzing Email Callouts and CTAs17:13 Discussing Email Design and Free Items17:51 Importance of Product Placement in Emails18:29 Trends in Email Design19:58 Effectiveness of Educational Content21:27 Analyzing Long-Form Emails22:18 Comparison Sections in Emails26:21 Balancing Information and CTA28:39 Final Thoughts34:17 Outro