Webinar: Keep the Fun Parts: How Email Marketers Use AI Without Losing the Craft

In this Email Support Group session, Justine (Beefree + RGE), John Seals (Baird), and Matt Helbig (Really Good Emails) walk through the real AI workflows running behind the scenes. That means Baird's Copilot agent turning form requests into ready-to-review emails, how we "eat our own cheese" by building the RGE newsletter with the RGE Studio MCP, and sales follow-ups that no longer look like AI slop. Then we open the toolbox. You'll see our prompt library, the brand voice and unslop skills, and the RGE Quality Index we've used to grade almost 20,000 emails. And yes, we air our AI grievances. The big idea: let AI take the boring parts so you keep the parts you love. Resources RGE Email Survey report: https://reallygoodemails.com/reports/rge-email-survey Beefree AI manifesto: https://reallygoodemails.com/ai-manifesto Our RGE newsletter brief/prompt: https://docs.google.com/document/d/1wyntOQq7MQ1J4enDdx4YwFxomHXkk81WHJQEHPasSps/edit?usp=sharing Prompt library: https://reallygoodemails.com/tools/prompt-library RGE Quality Index skill: https://github.com/matt-helbig/rge-quality-index-skill Unslop skill: https://github.com/cursor/plugins/blob/main/pstack/skills/unslop/SKILL.md The Email Glow Up: Regulated Edition: https://reallygoodemails.com/webinars/email-glow-up-regulated Chapters 00:00 Hi, we're here to confess 01:51 What's on the menu 02:51 The survey says: 64% use AI, 1% start with it 04:47 The Beefree AI manifesto 06:09 What marketers actually want from AI 07:33 What's an MCP? (No jargon, promise) 08:44 How Baird thinks about AI 12:54 Inside Baird's Copilot agent workflow 19:28 Eating our own cheese: building the RGE newsletter 21:55 Sales follow-ups that don't look like AI slop 26:27 Our prompt library (and our favorites) 29:57 Give AI bigger goals 31:35 Just ramble: dictation for better prompts 32:54 AI as your second set of eyes 34:58 Did it twice? Make it a skill 39:41 Cloning Mike (sort of): brand voice + unslop 41:40 The RGE Quality Index 45:42 Airing our AI grievances 49:18 Will AI replace email marketers? 55:14 Buy-in, time savings, and chaining MCPs 59:31 Taste beats the sea of sameness 01:02:30 Outro #EmailMarketing #AI #ReallyGoodEmails