Field Sales Leadership Guide | Podcast Guru

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Welcome to the Field Sales Leadership Guide Podcast, your resource for mastering the art of outside sales leadership. Each episode dives into different strategies and tactics from top sales leaders to drive greater success in the field. Tune in and learn to harness your CRM data, grow territories, and uncover better opportunities. Whether you want to improve team performance, streamline sales processes, or stay ahead of trends, this is the show for you. Stay informed and get inspired. Subscribe now!

Recent Episodes

Sales Excellence in Healthcare Services: The VirtuOx Model with Kyle Miko

This week, we catch up with Kyle Miko, co-founder and Chief Marketing Officer of VirtuOx Cardio Sleep, a leader in at-home respiratory, sleep, and cardiac diagnostics. Kyle shares how VirtuOx is making a difference by focusing on sleep health and patient well-being, guided by the company's mission to "restore the breath of life." He delves into VirtuOx's go-to-market strategy, centered on educating physicians about sleep and cardiac diagnostics, and offers insights into how his team uses da...

24 MIN

29. Mastering Territory Management: Joe McDonald’s Data-Driven Approach at Jasper Engines

In this episode, JT reconnects with Joe McDonald, VP of Sales at Jasper Engines, to explore the role of data in driving sales success. Joe shares how Jasper Engines transformed their approach to territory management, optimized customer interactions, and implemented data-driven decision-making. They discuss practical strategies for managing retiring sales reps, maximizing market penetration, and fostering a culture of accountability within the sales team. Tune in for actionable insights on lev...

29 MIN

28. Build Your Framework for Growth: Todd Caponi on Transparency, CRM, and Data-Driven Sales Strategies

We are joined by Todd Caponi, a sales leader and the mind behind The Transparency Sale and The Transparent Sales Leader. Todd dives deep into his unique strategies for building successful sales teams through transparent methodologies and data-driven strategy. Discover the power of embracing losses as learning opportunities, leveraging structured frameworks to maximize revenue, and the importance of understanding customer behaviors. Todd also highlights the need for effective CRM tools and a d...

48 MIN

27. What's Holding Back Your Field Sales Growth? Insights from Ben Hartmere

Ben Hartmere, CEO of Map My Customers joins the show as we explore the changing landscape of field sales, highlighting the challenges field sales leaders face and the innovative strategies successful teams employ. Ben shares his expertise, emphasizing the importance of a robust system of record, the cultural shift towards data-driven sales processes, and actionable insights on optimizing territory management. Whether you're a sales leader or a rep wanting to stay ahead of the curve, th...

35 MIN

26. Founder's Story

Welcome back to another engaging episode of the Field Sales Leadership Guide Podcast. In this special episode, we dive into a long-overdue conversation with our Founder and Chief Product Strategy Officer, Matthew Sniff. As a passionate advocate for those who identify market needs and take actionable steps to solve them, Matthew shares his entrepreneurial journey and insights. Join your host as he navigates through the fascinating story of Matthew's career, from his analytical mindset to his R...

22 MIN