First Things THRST

Mike Thurston

Details

‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.

Recent Episodes

SEP 2, 2026
E151 - Hypnotherapist: The 10 Beliefs Controlling Your Life Without You Knowing
Jim Curtis spent 25 years building major health media companies like WebMD before realising conscious knowledge only gets you halfway. He breaks down why willpower and motivation are temporary until you reprogram your subconscious beliefs, how your identity determines your reality, and what's actually holding you back from the life you want. We also cover the real difference between actual hypnotherapy and the fake billionaire hypnotists selling quick fixes on social media. The Book of Possibility (US): https://www.simonandschuster.com/books/The-Book-of-Possibility/Jim-Curtis/9781668246498 The Book of Possibility (UK): https://www.simonandschuster.co.uk/books/The-Book-of-Possibility/Jim-Curtis/9781398569232 Website: jimcurtiscoaching.com 00:00 Introduction 03:25 Jim introduces his wellness entrepreneurship journey 06:10 Transition from Wall Street trader to WebMD executive 12:26 Experience with a neurologist and placebo effects 20:19 Navigating the subconscious mind to enhance performance 28:04 Can you truly have it all in life? 35:18 Understanding desires and letting go of material attachment 40:02 The evolution of self-awareness and relationships 45:08 Balancing ambition with enjoyment of present life 50:15 Overcoming limiting beliefs and the quest for freedom 55:00 The interconnectedness of spirituality and personal success 1:00:15 Addressing subconscious issues in relationships 1:05:42 Navigating choice and commitment in partnerships 1:10:42 Embracing spirituality and trusting personal journey » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Jim Instagram: https://www.instagram.com/jimcurtis1/?hl=en Website: jimcurtiscoaching.com
91 MIN
AUG 10, 2026
E150 - The Psychology of The 'Nice Guy' Who Always Loses Mercedes Coffman
Mercedes Coffman is a marriage and family therapist who's noticed everyone's making the same mistake with dating, confusing intensity with compatibility. She breaks down what chemistry actually tells you (nothing about long-term potential), the nervous system's role in partner selection, and why your past trauma is attracted to familiar dysfunction. Also covers how men and women assess partners differently, and what actually needs to happen before you decide someone is your person. 00:00 Introduction 02:03 Modern dating challenges with instant gratification 06:00 Personal experiences with dating apps and challenges 12:00 Therapy's role in understanding relationship patterns 18:09 Chemistry vs compatibility in relationships 24:41 The importance of patience in dating 30:25 Differences in dating cultures across regions 36:09 Dating app experiences and their varied impacts 42:56 Vulnerability and emotional risks in relationships 50:08 Oversharing vs fostering emotional safety 57:23 The concept of cheating and its nuances 1:04:31 Long-distance relationships: benefits and challenges 1:11:08 The issue with "nice guys" in modern dating 1:17:09 Financial stability's role in pursuing relationships 1:31:55 Can relationships survive infidelity? » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Mercedes Instagram: https://www.instagram.com/mercedescoffmantherapy/?hl=en Website: https://www.mercedescoffmantherapy.com/
97 MIN
AUG 3, 2026
E149 - Rewire Your Mind For Success: The Psychology of the Top 1% Performers | Michael Gervais
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Michael Gervais spent 25 years coaching world-class athletes and discovered that fear of other people's opinions is more powerful than most realise it is. He explains why our brains are still running prehistoric programming and why the best in the world treat psychology like a separate skill to train, not a weakness. The uncomfortable truth about entrepreneurship and growth, it requires tolerating cold air on your skin, and most people retreat the moment it hurts. 00:00 Introduction 04:20 Personal struggles and psychology in sports 09:05 Big wave surfing and lessons on focus 14:37 Experiencing stress in entrepreneurship and optimism 21:55 The essence of adventure in entrepreneurship 29:40 Real-life examples of handling stress and leadership 34:11 Team dynamics versus individual coaching effectiveness 38:51 Mental imagery and powerful future visioning 44:23 Overcoming FOPO and building self-confidence 50:37 Skills and mindset investment for personal growth 56:33 Perspectives on handling high-pressure moments 1:04:11 Balancing personal and professional lives effectively 1:10:43 Building a positive mindset and tackling challenges » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com/ » Discover Bioniq Lab peptide products - https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Michael Gervais Instagram: https://www.instagram.com/michaelgervais/?hl=en Website: https://www.instagram.com/michaelgervais/?hl=en
81 MIN
JUL 20, 2026
E148 - Why Every Man In His 20 & 30s Needs Christianity (But Won’t Admit It)
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ From street chaos to Orthodox priesthood: the journey nobody expected. Father Moses came from the streets expecting prison or death, found something unexpected in his lowest moment, and now teaches people how to build spiritual lives that actually work. He breaks down why most people approach faith completely wrong and what actually changes lives. For the sceptics and the seekers both. 00:00 Introduction 07:06 Decision to embrace faith after life-altering experiences 17:20 Exploring the concept of receiving Christ's presence 23:34 Reflections on goodness and the objective standard in life 29:24 Rise in religious interest among young men 35:11 Father Moses discusses the challenges of being a good Christian 41:06 Daily habits and routines of an Orthodox Christian 49:49 Responsibility of Christians when achieving financial success 54:36 The fleeting satisfaction of wealth and materialism 59:21 Encountering Christ after death and the choice of Heaven or Hell 01:09:46 Starting a journey into Orthodox Christianity 01:21:07 Implications of shifting societal norms on family and religion 01:27:44 Importance of selecting the right spouse based on faith 01:34:11 Challenges and responsibilities of raising children in faith 01:39:58 Final thoughts on embracing Orthodox Christianity » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com/ » Discover Bioniq Lab peptide products - https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Father Moses Instagram: https://www.instagram.com/fathermosesmcpherson/?hl=en David Protein: https://www.skool.com/fathermoses/
102 MIN
JUN 29, 2026
E147 - He Sold His Protein Bar Company For $600M: Peter Rahal on RXBAR, David, & Going Viral
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ How Peter Rahal dominated the protein bar market twice by finding gaps everyone else missed. Peter started RxBar in 2010 when CrossFit was exploding, and the market had zero clean protein options. He made them in his apartment with a KitchenAid mixer and five ingredients, then scaled to 10,000 bars per day. The biggest mistake most entrepreneurs make: they don't understand their market deeply enough before scaling, and the technical details (water activity, shelf life, microbiology) destroy you if you wing it. The formula that works: superior macros, good taste, clean ingredients, fair price. And America is easier to dominate than Europe because there's no tall poppy syndrome, everyone just wants you to win. 00:00 Introduction 02:01 Mike introduces Peter and the RX Bar success 06:12 Transition from kitchen to commercial production 11:21 Overcoming scaling challenges and shelf-life issues 14:28 First breakthrough with Wegmans retail partnership 20:08 Road to a $600M exit and maintaining integrity 25:20 Post-exit identity crisis and brief hedonism 30:36 The itch to build again and non-compete limitations 33:35 Returning to protein bars with a unique approach 37:12 The rise of protein products in everyday foods 45:17 Launching David bars with innovative ingredients 54:15 Incorporating AI and fostering a productive team 1:02:10 Future goals and diversification with new brands » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand - https://thrstofficial.com/ » Discover Bioniq Lab peptide products - https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Peter Instagram: https://www.instagram.com/peterrahal/?hl=en David Protein: https://davidprotein.com/
90 MIN