How I Built Trust Before I Walked Through the Door

AD | This season of Golden Nuggets: Movers & Shakers is supported by Rightmove How do you build trust in a market where nobody knows your name? When Zee Faridi entered estate agency, he had no established agency brand, local track record or personal brand. So he made himself visible. In this episode of Golden Nuggets: Movers & Shakers, Zee tells Silvia Eldawi how simple property videos, repeated exposure and getting in front of the camera helped turn him from an unknown agent into a familiar face in his local market. For Zee, the goal isn't necessarily virality. It's familiarity — being seen on boards, on Rightmove, across social media and eventually in person, so trust has already started forming before he walks through the front door. But behind that drive is a much more personal story. Zee reflects on growing up with financial instability and wanting to become the kind of positive example he says he didn't have growing up. 🎙️ WHAT WE COVER • Building recognition from scratch • Why repeated visibility can help build trust • Being known before walking through the front door • Why Zee keeps his property videos simple • The personal story behind Zee's drive • Creating opportunities for other people • Keeping the habits that helped him get started 👀 WHO IS THIS FOR? Estate agents, agency owners and property professionals thinking about personal brand, local visibility, social media and building trust before the valuation appointment — plus anyone building something from scratch. 💡 GOLDEN NUGGET “If he did it, I can do it.” ⏱️ CHAPTERS 00:00 They knew me before I walked in 00:33 Rightmove supports this season 01:06 From zero brand awareness to recognition 01:33 Building a personal brand through social media 02:31 From unknown to familiar face 03:35 What social media actually delivers 04:18 Why simple property videos work 04:56 Why people love looking at property 05:51 Do you need to go viral? 06:59 Using Rightmove to stay visible 07:31 Building the brand beyond estate agency 08:34 The story behind Zee's drive 09:34 “It's bigger than me” 10:20 Creating opportunities for others 10:53 What's next for Zee? 🤝 MORE FROM RIGHTMOVE Unlock more opportunities with Rightmove: https://hub.rightmove.co.uk/maximising-your-opportunity Discover more ways Rightmove are championing agents: https://hub.rightmove.co.uk/share-your-expertise/ 🔗 FOLLOW SILVIA ELDAWI Website: https://propologi.com/ LinkedIn: https://www.linkedin.com/in/silviaeldawi/ Instagram: https://www.instagram.com/silviaeldawi/ ▶️ WATCH NEXT Watch the complete Golden Nuggets: Movers & Shakers series: https://www.youtube.com/playlist?list=PLfgAOYYBteUk 💬 VIEWS & OPINIONS The views and opinions expressed by the host and guests are their own and do not necessarily reflect those of Rightmove. This content is provided for general information and discussion purposes only and should not be relied upon as professional, legal, financial or property advice.