How I Grow This

Small-scale farms do not have to be broke, overworked, or trapped in wholesale. Eric Schultz shows how Steadfast Farm in the Phoenix heat built a seven-figure business by simplifying everything - from crop planning and transplant systems to labor, retail, and on-site sales.

The fastest way to ruin a farm dream is to start too big. Luke Marion of MI Gardener breaks down the smarter path from backyard hobby to real revenue, including how he built a seed business from saved tomato seeds, why most growers misread community demand, and the exact reason “proof of concept” matters more than a flashy launch. If you’re a gardener wondering how to turn extra produce into income, a beginner farmer trying to avoid expensive mistakes, or an entrepreneur tempted to leap into scale before you’re ready, this conversation is for you.

Nicole built a wedding venue, a garden destination, and a family business with $12,000, a shovel, and a refusal to let fear win. In this episode, you’ll discover how she keeps wedding packages under $8,000, why she chose sweat equity over million-dollar loans, and what it actually takes to build beauty on a budget. She breaks down her “clean cottage” garden style, the deep mulching method she uses to improve clay and shale soil, and the marigold borders that have become one of her most talked-about features online. But this episode goes far deeper than flowers and farm aesthetics. Nicole opens up about the grief, PTSD, and trauma that changed her life, and how gardening became part therapy, part spiritual practice, and part survival. Her story of planting through pain, healing through failure, and finding peace in the garden is as moving as it is practical.

Most people chase “freedom” as escape. Heidi and Evan from Small Axe Farm built something better. What began as a homestead dream became a business producing about $300,000 in annual food sales from roughly one acre, with a system designed to protect bodies, preserve soil, and still leave room for family, wilderness trips, and a life outside the farm.

From chef to market farmer, Mike Russo shares how he built The Chef’s Harvest from a backyard garden into a thriving small-scale vegetable business. He and Luke talk about recovery, entrepreneurship, finding restaurant customers through relationships and social media, and the practical systems that make a farm profitable—from crop selection and market research to efficient wash-pack workflows. Check out Chef Mikey on youtube https://www.youtube.com/@chefsharvestfarm and Instagram: https://www.instagram.com/chefsharvestfarmllc/