Imperfect Marketing

Send us Fan Mail Are you marketing what you want to sell, or what your customers actually value? In this episode of Imperfect Marketing, Kendra Corman talks with twin sisters Jillian Reece and Jordan Truster, founders of Lovely Loops, about how listening more closely to their customers transformed their offers, messaging, and membership experience. Jillian and Jordan originally focused their marketing on teaching calligraphy techniques, providing worksheets, and helping students improve their...

Send us Fan Mail Your profit and loss statement says the business is doing well, so why does it feel like there is never enough cash available? In this episode of Imperfect Marketing, Kendra Corman talks with Emily Bowie, partner at Thorne Advisors, about the critical difference between business profit and actual cash flow. Emily explains why the number at the bottom of your profit and loss statement does not always reflect what is sitting in your bank account. Owner distributions, credit car...

Send us Fan Mail What if the biggest reason your projects stall isn't because people lack motivation, but because they don't know what success actually looks like? In this episode of Imperfect Marketing, Kendra Corman shares one of the simplest, yet most powerful, changes you can make when delegating work to your team or using AI. Instead of asking whether something is "done," she explains why defining success upfront leads to better results, fewer revisions, and much less frustration. Drawin...

Send us Fan Mail Can AI really run your Google Ads campaigns without a human ever logging in? And if it can, does that mean marketing knowledge is becoming optional? If you're enjoying the show, follow or subscribe wherever you're listening. It helps more marketers find these conversations. For the last year, "AI will replace marketers" has been one of the loudest claims in the industry. David, founder of Groas, actually built the thing that was supposed to prove it: a fully autonomous ad pla...

Send us Fan Mail What if the biggest thing holding your marketing back isn't your ads... but your brand? In this episode of Imperfect Marketing, Kendra Corman sits down with Matt Raminick, founder of Sunnyside, to explore what branding really means and why so many businesses miss the mark by focusing on logos, colors, and visual identity before understanding their customers. Matt shares the four foundational questions every business should answer before investing in marketing, explains why cu...