Inspector Empire Builder

In this episode of the Inspector Empire Builder Podcast, Matt Williams sits down with Adam Long of Porch and Inspection Support Network to break down how home inspection companies can increase revenue, improve efficiency, and build a more scalable business. They dive into home inspection pricing, ancillary services, inspection packages, call centers, software automation, AI, average ticket growth, franchise business models, and the systems that help inspection companies grow beyond the owner.

If you own a home inspection company and want to increase revenue, diversify beyond residential inspections, build a commercial inspection division, or create a company that can grow without you personally doing every job, this episode will challenge the way you think about scaling.

Home warranties have a reputation problem, and home inspectors are often caught in the middle when something breaks months after an inspection. In this episode of the Inspector Empire Builder Podcast, Matt Williams sits down with Grant Brittain, SVP of Sales and Strategy at Super, to unpack how Super is attempting to reinvent the home warranty experience for homeowners, real estate professionals, and home inspectors. Grant explains how Super's In the Clear program uses the home inspection report to help establish the condition of major systems and appliances at the time of inspection. You'll hear how participating inspection partners can provide limited 90-day coverage on qualifying systems and appliances, how that coverage can become a powerful marketing differentiator, and why connecting inspections with warranty protection may help eliminate confusion when something breaks months after closing. They also dig into some of the biggest frustrations with traditional home warranties: slow scheduling, contractor incentives, unexpected out-of-pocket expenses, and the dreaded HVAC failure that seems to happen on the hottest day of the year. If you own a home inspection company and want to increase your value to agents and buyers, this conversation gives you a different way to think about warranties, inspections, and protecting the homeowner after closing. You’ll Learn: → Why homeowners sometimes confuse a home inspection with a home warranty and how inspectors can better explain the difference. → How Super's In the Clear program uses the inspection report and why the condition of an aging HVAC system can matter more than its age alone. → How inspection partners can offer limited 90-day coverage on qualifying systems and appliances without adding another per-inspection warranty expense. → How Super says its scheduling technology, contractor compensation model, and payment structure are designed to address common frustrations in the traditional home warranty experience. To connect with IEB using the following links: Watch on YouTube: https://www.youtube.com/@InspectorEmpireBuilder⁠ Website: http://www.iebcoaching.com Instagram: https://www.instagram.com/iebcoaching Email: [email protected]

Want more home inspection leads without depending entirely on realtor referrals? In this episode of the Inspector Empire Builder Podcast, Matt Williams sits down with Khurram Shahzad of Digital Addicts to break down the science behind digital marketing for home inspectors, and why the companies that understand the buyer journey can win customers long before someone searches for a home inspector. Khurram explains how homebuyers move from Zillow, Redfin, Google, social media, reviews, and educational content into the actual decision to book an inspection. You'll discover how search engine optimization, AI search, Meta ads, Google reviews, website conversion, call-to-action buttons, landing pages, retargeting, online scheduling, and fast lead response all work together. They also explore why reducing friction can dramatically increase conversion rates, how educational videos can build trust before the buyer ever needs an inspection, and why your digital reputation may determine whether Google or AI recommends your company over a competitor. If you're a home inspector, multi-inspector company owner, or inspection entrepreneur trying to generate more inspections, improve your home inspection marketing, rank higher in search, and convert more homebuyers into customers, this episode gives you practical strategies you can start applying now. You’ll Learn: → Why the homebuyer's journey begins long before they search for a home inspector, and how educational content can position your company as the trusted local expert before the inspection is ever needed. → How Google search, AI search engines, reviews, website content, captions, transcripts, SEO, social media, and local authority signals work together to influence which inspection companies buyers discover and trust. → Why small conversion details, including call-to-action colors, button placement, online scheduling, missed calls, callback speed, and long phone menus—can create friction that costs your inspection company booked jobs. → How home inspectors can combine realtor relationships with direct-to-consumer marketing, educational videos, Meta retargeting, reviews, and local content to create a more predictable inspection marketing system. To connect with IEB using the following links: Watch on YouTube: https://www.youtube.com/@InspectorEmpireBuilder⁠ Website: http://www.iebcoaching.com Instagram: https://www.instagram.com/iebcoaching Email: [email protected]

Women are entering the home inspection industry in growing numbers, and they’re changing what successful inspection businesses can look like. In this episode of the Inspector Empire Builder Podcast, Matt Williams sits down with Lisa from InterNACHI to talk about women in home inspection, building a successful inspection business, creating stronger industry relationships, and finding a community of people who genuinely want to help you grow. Lisa has spent more than two decades with InterNACHI and now leads its Women’s Chapter, giving her a front-row seat to the evolution of the home inspection profession. Whether you’re a female home inspector, inspection company owner, office manager, spouse involved in the business, or someone considering a home inspection career, this conversation reveals why networking, mentorship, customer service, ancillary inspection services, business education, and real-world relationships matter more than ever. You’ll also hear about the InterNACHI Women’s Chapter, its virtual meetings, the first annual women’s networking event at the Boulder House of Horrors, and why some of the most valuable lessons in business happen outside the classroom. What You’ll Learn → Why more women are succeeding in home inspectionMatt and Lisa discuss the changing demographics of the inspection industry, the value women are bringing to inspection companies, and how communication, customer service, attention to detail, and relationship-building can become competitive advantages. → How InterNACHI’s Women’s Chapter creates real connectionsDiscover how the virtual chapter brings together hundreds of women from across North America, including inspectors, owners, employees, and others involved in inspection businesses, to exchange ideas, ask questions, learn from speakers, and create trusted professional relationships. → Why networking can transform your inspection businessLisa and Matt explain why conferences, mastermind communities, hallway conversations, informal gatherings, and one-on-one relationships can produce some of the biggest breakthroughs for home inspectors and inspection business owners. → Why inspectors need to think beyond basic home inspectionsThe conversation covers ancillary services such as radon testing, mold inspections, sewer scopes, septic inspections, commercial inspections, technology, CRMs, AI, digital reporting, and other opportunities that can help inspectors adapt to a changing real estate market. To connect with InterNACHI’s Women’s Chapter use the following links: October event: https://www.nachi.org/chapters/women/events/2026/10/women-s-live-networking-event-at-hoh1 InterNACHI`s Women's Chapter: https://www.nachi.org/chapters/women To connect with IEB using the following links: Watch on YouTube: https://www.youtube.com/@InspectorEmpireBuilder Website: http://www.iebcoaching.com Instagram: https://www.instagram.com/iebcoaching Email: [email protected]